Social media savvy the key to success
■ Two entrepreneurs who have “Instagrammed” their way into the hearts of the Karratha community are encouraging other small business owners in the Pilbara to embrace social media.
The local Yo-get-it franchise and F45 Training have experienced success increasing their customer base and enhancing customers’ experience using mobile digital technology.
Yo-get-it franchisee Jessica Buckley said she found Instagram and Facebook particularly effective for communicating with their customers.
“Social media is the only form of marketing that’s free and creates a two-way conversation that engages customers,” she said.
“Instagram is great for us because our product is visually appealing.
“We also used Facebook to build up excitement in town leading up to our launch, showing snippets of what was to come and teasers about the flavours we were offering, which worked really well.”
Google Australia head of small business John Ball said regional small businesses that made the most of the internet were twice as likely to experience growth as others.
“It’s a challenge every regional business owner needs to step up to and our biggest responsibility as a nation to support,” he said.
“Regional Australia has some of the most innovative, clever small businesses in the country.
“They are using the internet to grow and hire more people and contribute to their community.”
Ms Buckley encouraged other small businesses in town to capitalise on the benefits of social media.
“Karratha is Facebook obsessed and you can use things like Trip Advisor to attract tourists from out of town,” she said.
“Not only can you use Facebook to attract and interact with customers, but you can use it to build relationships with other small businesses in town.”
Ms Buckley said Yo-Get-it started working with F45 Training “brand ambassadors” to promote its brand through social media.
F45 head coach Jason Athanitis said social media had underpinned the success of his personal training business in Karratha.
“Social media is huge for me — we have been using brand ambassadors to promote our own brand online,” he said.
“It makes our product more relatable when we use a local personality on Facebook and Instagram posts. It broadens the reach we get as well.”
According to research by the Regional Australia Institute, Australia’s regional small to medium-sized businesses could unlock $26 billion of economic value if they made better use of online and mobile technologies.
Regional Australia Institute chief executive Jack Archer said the research showed one of our greatest national competitive challenges was ensuring regions had the strategies and support necessary to make the most of the internet.
Yo-Get-It franchisee Jessica Buckley encourages other small businesses in the Pilbara to embrace social media.