So­cial me­dia savvy the key to suc­cess

Pilbara News - - Business - Court­ney Fowler

■ Two en­trepreneurs who have “In­sta­grammed” their way into the hearts of the Kar­ratha com­mu­nity are en­cour­ag­ing other small busi­ness own­ers in the Pil­bara to em­brace so­cial me­dia.

The lo­cal Yo-get-it fran­chise and F45 Train­ing have ex­pe­ri­enced suc­cess in­creas­ing their cus­tomer base and en­hanc­ing cus­tomers’ ex­pe­ri­ence us­ing mobile dig­i­tal tech­nol­ogy.

Yo-get-it fran­chisee Jes­sica Buckley said she found In­sta­gram and Face­book par­tic­u­larly ef­fec­tive for com­mu­ni­cat­ing with their cus­tomers.

“So­cial me­dia is the only form of mar­ket­ing that’s free and cre­ates a two-way con­ver­sa­tion that en­gages cus­tomers,” she said.

“In­sta­gram is great for us be­cause our prod­uct is vis­ually ap­peal­ing.

“We also used Face­book to build up ex­cite­ment in town lead­ing up to our launch, show­ing snip­pets of what was to come and teasers about the flavours we were of­fer­ing, which worked re­ally well.”

Google Aus­tralia head of small busi­ness John Ball said re­gional small busi­nesses that made the most of the in­ter­net were twice as likely to ex­pe­ri­ence growth as oth­ers.

“It’s a chal­lenge ev­ery re­gional busi­ness owner needs to step up to and our big­gest re­spon­si­bil­ity as a na­tion to sup­port,” he said.

“Re­gional Aus­tralia has some of the most in­no­va­tive, clever small busi­nesses in the coun­try.

“They are us­ing the in­ter­net to grow and hire more peo­ple and con­trib­ute to their com­mu­nity.”

Ms Buckley en­cour­aged other small busi­nesses in town to cap­i­talise on the ben­e­fits of so­cial me­dia.

“Kar­ratha is Face­book ob­sessed and you can use things like Trip Ad­vi­sor to at­tract tourists from out of town,” she said.

“Not only can you use Face­book to at­tract and in­ter­act with cus­tomers, but you can use it to build re­la­tion­ships with other small busi­nesses in town.”

Ms Buckley said Yo-Get-it started work­ing with F45 Train­ing “brand am­bas­sadors” to pro­mote its brand through so­cial me­dia.

F45 head coach Ja­son Athani­tis said so­cial me­dia had un­der­pinned the suc­cess of his per­sonal train­ing busi­ness in Kar­ratha.

“So­cial me­dia is huge for me — we have been us­ing brand am­bas­sadors to pro­mote our own brand on­line,” he said.

“It makes our prod­uct more re­lat­able when we use a lo­cal per­son­al­ity on Face­book and In­sta­gram posts. It broad­ens the reach we get as well.”

Ac­cord­ing to re­search by the Re­gional Aus­tralia In­sti­tute, Aus­tralia’s re­gional small to medium-sized busi­nesses could un­lock $26 bil­lion of eco­nomic value if they made bet­ter use of on­line and mobile tech­nolo­gies.

Re­gional Aus­tralia In­sti­tute chief ex­ec­u­tive Jack Archer said the re­search showed one of our great­est na­tional com­pet­i­tive chal­lenges was en­sur­ing re­gions had the strate­gies and sup­port nec­es­sary to make the most of the in­ter­net.

Pic­ture: Court­ney Fowler

Yo-Get-It fran­chisee Jes­sica Buckley en­cour­ages other small busi­nesses in the Pil­bara to em­brace so­cial me­dia.

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