Shopper initiative to help war veterans
■ Coles Supermarkets are calling on shoppers to go beyond pausing for two minutes silence this Remembrance Day by donating to a fundraising campaign to help returned military veterans and their families.
The supermarket chain has partnered with charity Bravery Trust, formerly called the Australian Defence Force Assistance Trust, to raise money for the cause from October 28 to November 11. Coles will match every dollar customers donate to the trust at the checkout or via Coles Online, up to their target figure of $500,000.
Funds donated to Bravery Trust will be used to provide financial assistance to veterans and their families for housing and utilities, education and training, transport, food and health care.
Coles WA general manager Neil Lake said the North West had shown strong support for similar campaigns in the past.
“Given their proximity to RAAF Base Curtin, there are many customers and team members in the Pilbara and Kimberley that have a friend or family member in the defence force nearby,” he said.
“Earlier this year, shoppers in Karratha, Kununurra, South Hedland and (Broome) Chinatown helped to raise more than $1600 for the Bravery Trust by purchasing donation cards at the checkout of their local Coles supermarket. We would love to see locals embrace the campaign again.”
Pilbara shoppers can donate to the campaign at Coles Karratha, Kununurra, South Hedland or Broome Chinatown supermarkets.
Bravery Trust inaugural ambassador and Victoria Cross recipient Daniel Keighran.