Picture propels Exmouth snapper
■ Exmouth photographer Sascha Unger is now an associate of the Australian Institute of Professional Photography after a silver award for one of his wedding photos gave him enough points to gain this recognition of his talents.
Mr Unger had already achieved accreditation with the AIPP and had been working to build his points score through awards for his photographs so he could advance his status with the organisation.
He said it was not only about producing professional work, but also about pushing himself further.
“The judging is quite tough and it’s judged by industry leaders, so they know what they’re talking about,” he said.
He said the next stage was to achieve enough points over the next five years to gain the level of master photographer.
Mr Unger said the recognition tied in with a period of him moving his business forward, rebranding from AABZ Imaging to Sascha Photography and upgrading his website, www.sascha.photography.
He welcomed successful efforts by the AIPP and the Accredited Commercial Media Photographers who have worked as a united voice to achieve recognition for the photography profession.
The AIPP’s accreditation system recently received certification from the Australian Competition and Consumer Commission.
“In the past, there was no regulation in photography, so finally it is being recognised as a profession equal to any other profession,” Mr Unger said.
The majority of Mr Unger’s work is wedding photography, but he also produces landscape photography and is regularly hired for commercial assignments such as photographing real estate, events and portrait shots.
Exmouth Cultural Arts Centre president Britt Dunbar said there was perhaps a perception that people in country towns could not excel in the arts at a professional level and it was good to see people such as Mr Unger proving that perception wrong.
“Local artists don’t have the same exposure of the art and photography scene in Perth or Sydney, but that doesn’t mean the talent pool is diminished, and the local scene is by no means of a lesser standard,” she said.