Pic­ture propels Ex­mouth snap­per

Pilbara News - - Pilbara News - Bran­wen Smith

■ Ex­mouth pho­tog­ra­pher Sascha Unger is now an as­so­ciate of the Aus­tralian In­sti­tute of Pro­fes­sional Pho­tog­ra­phy af­ter a sil­ver award for one of his wed­ding pho­tos gave him enough points to gain this recog­ni­tion of his tal­ents.

Mr Unger had al­ready achieved ac­cred­i­ta­tion with the AIPP and had been work­ing to build his points score through awards for his pho­to­graphs so he could ad­vance his sta­tus with the or­gan­i­sa­tion.

He said it was not only about pro­duc­ing pro­fes­sional work, but also about push­ing him­self fur­ther.

“The judg­ing is quite tough and it’s judged by in­dus­try lead­ers, so they know what they’re talk­ing about,” he said.

He said the next stage was to achieve enough points over the next five years to gain the level of mas­ter pho­tog­ra­pher.

Mr Unger said the recog­ni­tion tied in with a pe­riod of him mov­ing his busi­ness for­ward, re­brand­ing from AABZ Imag­ing to Sascha Pho­tog­ra­phy and up­grad­ing his web­site, www.sascha.pho­tog­ra­phy.

He wel­comed suc­cess­ful ef­forts by the AIPP and the Ac­cred­ited Com­mer­cial Me­dia Pho­tog­ra­phers who have worked as a united voice to achieve recog­ni­tion for the pho­tog­ra­phy pro­fes­sion.

The AIPP’s ac­cred­i­ta­tion sys­tem re­cently re­ceived cer­ti­fi­ca­tion from the Aus­tralian Com­pe­ti­tion and Con­sumer Com­mis­sion.

“In the past, there was no reg­u­la­tion in pho­tog­ra­phy, so fi­nally it is be­ing recog­nised as a pro­fes­sion equal to any other pro­fes­sion,” Mr Unger said.

The ma­jor­ity of Mr Unger’s work is wed­ding pho­tog­ra­phy, but he also pro­duces land­scape pho­tog­ra­phy and is reg­u­larly hired for com­mer­cial as­sign­ments such as pho­tograph­ing real es­tate, events and por­trait shots.

Ex­mouth Cul­tural Arts Cen­tre pres­i­dent Britt Dun­bar said there was per­haps a per­cep­tion that peo­ple in coun­try towns could not ex­cel in the arts at a pro­fes­sional level and it was good to see peo­ple such as Mr Unger prov­ing that per­cep­tion wrong.

“Lo­cal artists don’t have the same ex­po­sure of the art and pho­tog­ra­phy scene in Perth or Sydney, but that doesn’t mean the tal­ent pool is di­min­ished, and the lo­cal scene is by no means of a lesser stan­dard,” she said.

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