Fo­rums ex­am­ine tourism tac­tics

Pilbara News - - Pilbara News - Tom Zaun­mayr and Re­becca Parish

Aus­tralia’s North West Tourism toured the Pil­bara last week to meet in­dus­try rep­re­sen­ta­tives to gain fresh ideas into how to pro­mote the in­dus­try in the re­gion.

Fo­rums were held in Kar­ratha and Tom Price to dis­cuss ideas and con­cepts about do­ing a bet­ter job of mar­ket­ing the Pil­bara.

ANWT chief ex­ec­u­tive Glen Chid­low said a key theme was en­sur­ing all stake­hold­ers col­lec­tively pro­moted the whole re­gion as a pack­age.

“We know a num­ber of peo­ple are com­ing through the Pil­bara al­ready, so it is about look­ing at ways we can get to th­ese peo­ple and sell the at­tributes of this re­gion,” he said.

“We need to find ways for tourists com­ing through to al­low enough time to ex­plore the at­trac­tions in the Pil­bara.

“Part of that is in send­ing a wel­com­ing mes­sage to the peo­ple, make them feel par­tic­u­larly wel­come and that we of­fer them ev­ery op­por­tu­nity.”

Mr Chid­low said the use of dig­i­tal plat­forms and so­cial me­dia were two ar­eas which needed work.

Port Hed­land was well rep­re­sented at the Kar­ratha meet­ing, with six res­i­dents trav­el­ling to at­tend the event and en­gage in dis­cus­sions.

Port Hed­land Cham­ber of Commerce’s out­go­ing pres­i­dent An­drew Ziems said at­ten­dees dis­cussed the fact that while many Pil­bara towns were not a des­ti­na­tion in them­selves, they could be a good stop on the way.

Mr Ziems said places such as Port Hed­land could be a good “wel­come mat” for tourists.

Among other things dis­cussed at the meet­ing, the group agreed ev­ery­thing — in­clud­ing dump trucks, holes in the ground, peo­ple and sto­ries — were big­ger in the Pil­bara.

Tourism stake­hold­ers have told the Pil­bara News in pre­vi­ous in­ter­views the prod­uct is avail­able in Kar­ratha but the mar­ket­ing has to im­prove to put the mes­sage out, while Hed­land stake­hold­ers have pre­vi­ously high­lighted a lack of prod­uct, which needed to be built on.

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