Store gives kids healthy treats
Shoppers at Woolworths Karratha are in for a fresh surprise this Christmas season when store workers greet children with free fruit instead of lollies at the entrance.
The national Woolworths Free Fruit for Kids campaign is meant to encourage children to eat more healthily by giving them a piece of fresh fruit in place of the usual Christmas lolly handout at supermarkets.
It started earlier this month after successful trials in South Australian and New Zealand stores.
Woolworths Food Group managing director Brad Banducci said the campaign had been well received by Christmas shoppers.
“We’ve been overwhelmed at the success of the Free Fruit for Kids pilot scheme in South Australia and the positive response from parents and kids,” he said.
“Free Fruit for Kids is not only a great way to encourage healthy eating habits, but also an easy way to keep the little ones occupied whilst shopping.
“We know that a trip to the supermarket can be a busy time and the free fruit initiative is just one way we are hoping to give parents and carers a helping hand.”
Woolworths Karratha store worker Antoinette Smith said some children were still adjusting to the healthy change.
“Some like it and some don’t,” she said.
Woolworths Karratha store worker Antoinette Smith is ready to greet children with fruit instead of lollies this Christmas season.