Store gives kids healthy treats

Pilbara News - - News - Ali­cia Perera

Shop­pers at Wool­worths Kar­ratha are in for a fresh sur­prise this Christ­mas sea­son when store work­ers greet chil­dren with free fruit in­stead of lol­lies at the en­trance.

The na­tional Wool­worths Free Fruit for Kids cam­paign is meant to en­cour­age chil­dren to eat more healthily by giv­ing them a piece of fresh fruit in place of the usual Christ­mas lolly hand­out at su­per­mar­kets.

It started ear­lier this month af­ter suc­cess­ful tri­als in South Aus­tralian and New Zealand stores.

Wool­worths Food Group man­ag­ing di­rec­tor Brad Ban­ducci said the cam­paign had been well re­ceived by Christ­mas shop­pers.

“We’ve been over­whelmed at the suc­cess of the Free Fruit for Kids pi­lot scheme in South Aus­tralia and the pos­i­tive re­sponse from par­ents and kids,” he said.

“Free Fruit for Kids is not only a great way to en­cour­age healthy eat­ing habits, but also an easy way to keep the lit­tle ones oc­cu­pied whilst shop­ping.

“We know that a trip to the su­per­mar­ket can be a busy time and the free fruit ini­tia­tive is just one way we are hop­ing to give par­ents and car­ers a help­ing hand.”

Wool­worths Kar­ratha store worker An­toinette Smith said some chil­dren were still ad­just­ing to the healthy change.

“Some like it and some don’t,” she said.

Pic­ture: Ali­cia Perera

Wool­worths Kar­ratha store worker An­toinette Smith is ready to greet chil­dren with fruit in­stead of lol­lies this Christ­mas sea­son.

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