En­tre­pre­neur light­ens gym junkies’ load

Pilbara News - - Business - Ali­cia Per­era

A new healthy meal de­liv­ery busi­ness de­signed to help Pil­bara body builders achieve their fit­ness goals has started in Kar­ratha.

Dirty Feeds, a busi­ness that pre-pre­pares and de­liv­ers food tai­lored to gym junkies to their doors, was launched on Jan­uary 14.

Founder Kahlia Jezek-Ardagh, a fifth-year biomed­i­cal nu­tri­tion stu­dent who has been in­volved in body build­ing for years, said she saw a niche for the busi­ness in Kar­ratha and knew she had the skills to fill it.

“You have peo­ple who are FIFO and (part­ners) who are time poor,” she said. “So much time goes into meal prepa­ra­tion, so if I can give peo­ple’s time back, I will.”

“I know how to do all the ma­nip­u­la­tions with macronu­tri­ents and all the cal­cu­la­tions for it.”

The busi­ness sources fresh pro­duce from across WA and of­fers meals tai­lored to the three dif­fer­ent fit­ness goals of weight loss, physique main­te­nance and build­ing mus­cle. Kar­ratha is its first lo­ca­tion. Kar­ratha rep­re­sen­ta­tive for the In­ter­na­tional Nat­u­ral Body­build­ing As­so­ci­a­tion WA Shane Wil­liams said body build­ing had re­cently be­come very pop­u­lar in north­ern towns with the growth of gym cul­ture, and there was a mar­ket for this kind of busi­ness.

“There are so many FIFO guys who com­pete up here who strug­gle to eat well for body build­ing,” he said.

Mrs Jezek-Ardagh said the brand name stemmed from her dis­like of the term “clean eat­ing” and the idea healthy eat­ing had to be an ob­ses­sion.

“It’s not about hav­ing this rit­u­al­is­tic diet,” she said. “It’s about bal­ance.”

You can find out more in­for­ma­tion about Dirty Feeds by vis­it­ing www.dirtyfeeds.com.au.

Pic­ture: Ali­cia Per­era

Dirty Feeds owner Kahlia Jezek-Ardagh.

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