Entrepreneur lightens gym junkies’ load
A new healthy meal delivery business designed to help Pilbara body builders achieve their fitness goals has started in Karratha.
Dirty Feeds, a business that pre-prepares and delivers food tailored to gym junkies to their doors, was launched on January 14.
Founder Kahlia Jezek-Ardagh, a fifth-year biomedical nutrition student who has been involved in body building for years, said she saw a niche for the business in Karratha and knew she had the skills to fill it.
“You have people who are FIFO and (partners) who are time poor,” she said. “So much time goes into meal preparation, so if I can give people’s time back, I will.”
“I know how to do all the manipulations with macronutrients and all the calculations for it.”
The business sources fresh produce from across WA and offers meals tailored to the three different fitness goals of weight loss, physique maintenance and building muscle. Karratha is its first location. Karratha representative for the International Natural Bodybuilding Association WA Shane Williams said body building had recently become very popular in northern towns with the growth of gym culture, and there was a market for this kind of business.
“There are so many FIFO guys who compete up here who struggle to eat well for body building,” he said.
Mrs Jezek-Ardagh said the brand name stemmed from her dislike of the term “clean eating” and the idea healthy eating had to be an obsession.
“It’s not about having this ritualistic diet,” she said. “It’s about balance.”
You can find out more information about Dirty Feeds by visiting www.dirtyfeeds.com.au.
Dirty Feeds owner Kahlia Jezek-Ardagh.