Wellness retreat boost for region
Another major event has been added to the City of Karratha’s schedule with acceptance of a funding request for a wellness retreat.
After being knocked back pending more information at the December council meeting, councillors voted in favour of funding the Pilbara Health and Wellness Retreat for $104,000 through the Major Event Sponsorship Scheme last month.
It will feature nationally renowned wellness gurus as well as health classes with an aim of putting the region at the forefront of the health and active tourism trend.
Adventure Retreat Company co-founders Kylah Morrison and Amanda Ewin said the retreat, to be held about late July, would cater to men and women and was unique to WA.
Ms Ewin said the event had already drawn interest locally and abroad.
“We’ve had a boutique travel agent in Australia want to partner with us exclusively and have also been in touch with yTravel blog, who have 175,000 readers in the US,” she said.
“We’ve also had a travel agent from Brazil who is really keen to come and attend the retreat.
“They believe this would go off in the Brazilian market so they want to profile it on their website as a spiritual travel experience.”
Ms Morrison said they would be partnering with Fervor to help with catering and marketing, meaning City of Karratha residents will get a second dose of the bush tucker degustation specialists who already received funding for a separate event through the same scheme.
“The key thing is it is building on what we already have,” she said.
“It’s foraging for local bush tucker, it’s showcasing that cultural aspect, it’s amazing geotourism, it’s petroglyphs — all these aspects which are totally unique to the Pilbara.”
City of Karratha Mayor Peter Long said the event would be a diverse new addition to the City’s calendar.
“Health and wellbeing is a fastgrowing segment of the leisure tourism market and we are pleased that we have entrepreneurial locals who have proposed to develop an event to tap into this market,” he said.
“This is the type of event that will not only bring visitors but has the potential to generate significant coverage in travel and lifestyle publications nationally and internationally.”
Councillors also voted to revisit a proposal for a fashion festival after officers recommended against funding it for a second time.