Big plans for Pilbara beef industry
Pilbara motorists could be involved in the odd bingle along Great Northern Highway once Pardoo Station has achieved its aim of irrigating 10,000ha of land by 2030, Singaporean owner Bruce Cheung has joked.
Speaking at this month’s EASTxWEST Forum in Shenzhen, China, Mr Cheung said motorists would crane their necks in surprise when passing Pardoo’s vast crop pastures in the desert between Hedland and Broome.
He plans to use Pardoo’s plentiful underground water reserves to grow crops to feed not only his cattle, but potentially cattle from stations across the Pilbara.
Under the ambitious strategy, Mr Cheung would encourage Pilbara pastoralists to move away from live exports and instead breed Wagyu cattle, which could be fattened at Pardoo before slaughter.
Mr Cheung said he aimed to help transform Pilbara beef into a global brand recognised for superior taste and its clean origins.
“We aim to change the Pilbara district into an international standard, traceable Wagyu community — (something) that probably doesn’t exist outside of Japan,” he said. “We want to treat ourselves as a hub of a community transformation project (in the Pilbara).”
Mr Cheung said he chose to buy Pardoo Station last year because of its water resources, proximity to an international port and airport and the clean, natural environment of the Pilbara.