Big plans for Pil­bara beef in­dus­try

Pilbara News - - News - Ben Leahy

Pil­bara mo­torists could be in­volved in the odd bin­gle along Great North­ern High­way once Par­doo Sta­tion has achieved its aim of ir­ri­gat­ing 10,000ha of land by 2030, Sin­ga­porean owner Bruce Che­ung has joked.

Speak­ing at this month’s EASTxWEST Fo­rum in Shen­zhen, China, Mr Che­ung said mo­torists would crane their necks in sur­prise when pass­ing Par­doo’s vast crop pas­tures in the desert be­tween Hed­land and Broome.

He plans to use Par­doo’s plen­ti­ful un­der­ground wa­ter re­serves to grow crops to feed not only his cat­tle, but po­ten­tially cat­tle from sta­tions across the Pil­bara.

Un­der the am­bi­tious strat­egy, Mr Che­ung would en­cour­age Pil­bara pastoralists to move away from live ex­ports and in­stead breed Wagyu cat­tle, which could be fat­tened at Par­doo be­fore slaugh­ter.

Mr Che­ung said he aimed to help trans­form Pil­bara beef into a global brand recog­nised for su­pe­rior taste and its clean ori­gins.

“We aim to change the Pil­bara dis­trict into an in­ter­na­tional stan­dard, trace­able Wagyu com­mu­nity — (some­thing) that prob­a­bly doesn’t ex­ist out­side of Ja­pan,” he said. “We want to treat our­selves as a hub of a com­mu­nity trans­for­ma­tion project (in the Pil­bara).”

Mr Che­ung said he chose to buy Par­doo Sta­tion last year be­cause of its wa­ter re­sources, prox­im­ity to an in­ter­na­tional port and air­port and the clean, nat­u­ral en­vi­ron­ment of the Pil­bara.

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