Grants to boost tourism

Pilbara News - - News - Ali­cia Per­era

Three City of Kar­ratha busi­nesses have been awarded grants of up to $5000 to help boost the re­gion’s ap­peal as a tourist des­ti­na­tion.

The Ranges Kar­ratha, Whim Creek Ho­tel and Cracker Jack Pad­dle Sports were granted last week amounts of $1000$5000 un­der the City’s new Tourism Busi­ness Grant Scheme to de­velop their online mar­ket­ing strate­gies and at­tract tourists to the area.

Cracker Jack Pad­dle Sports owner Ja­clyn Ni­choll said she ap­pre­ci­ated the sup­port for small tourism busi­nesses and thought the grants’ fo­cus on dig­i­tal me­dia was “bring­ing the Pil­bara into the 21st cen­tury”. “High-qual­ity me­dia will al­low fu­ture book­ings and give peo­ple out­side the re­gion a chance to see what we have on of­fer,” she said.

“At the mo­ment my stand-up pad­dle­board­ing is re­ally solely run by the lo­cal com­mu­nity, and I haven’t had too many tourists, be­cause they don’t tend to stop.

“They come in for sup­plies, they don’t tend to recre­ate. So to be able to change the im­age (of Kar­ratha) and have things on of­fer over time would be great.”

City of Kar­ratha Mayor Peter Long said the grant re­cip­i­ents would help pro­mote the re­gion to tourists online.

“We are com­mit­ted to sup­port­ing the tourism in­dus­try to di­ver­sify our econ­omy,” he said.

Pic­ture: Peter de Krui­jff

Cracker Jack Pad­dle Sports owner Ja­clyn Ni­choll.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.