Mar­ket­ing strat­egy to help pro­mote your prop­erty

Pilbara News - - Property - Hay­den Groves Hay­den Groves is the pres­i­dent of the Real Es­tate In­dus­try of Western Aus­tralia.

Choos­ing the right mar­ket­ing strat­egy to help pro­mote your prop­erty is im­per­a­tive to achiev­ing a quick and suc­cess­ful sale.

Be­fore list­ing with an agent, dis­cuss with them what ideas they have to pro­mote your home and why they think that par­tic­u­lar method, or com­bi­na­tion of meth­ods, will work for you.

Once you’ve cho­sen the agent to list with and they have re­ceived writ­ten author­ity to act on your be­half, they will then be­gin im­ple­ment­ing an agreed mar­ket­ing strat­egy.


Don’t un­der­es­ti­mate the value of good pre­sen­ta­tion. Your agent will sug­gest things you can do to en­sure a last­ing first im­pres­sion is made to in­ter­ested buy­ers.

Mi­nor land­scap­ing, a fresh coat of paint or re­plac­ing worn-out fix­tures around the home can work won­ders. Per­haps con­sider bring­ing in some dress fur­nish­ings to high­light par­tic­u­lar rooms.

‘For sale’ signs

A pop­u­lar strat­egy is to erect a “For sale” sign out­side the front of the prop­erty.

It’s a method that has proved very suc­cess­ful over the years in cre­at­ing in­ter­est among lo­cals who may be a buyer them­selves or know some­one look­ing to buy in the area.


A cost-ef­fec­tive and po­tent form of ad­ver­tis­ing is list­ing your prop­erty for sale on on­line prop­erty por­tals like About 80 per cent of buy­ers first find their home in the on­line space.

Other ad­ver­tis­ing op­tions in­clude State and lo­cal news­pa­pers and spe­cialised prop­erty mag­a­zines. The style, lay­out and choice of word­ing of your ad­ver­tis­ing are all very im­por­tant con­sid­er­a­tions as is the cost of printed pub­li­ca­tions.

Home opens

Invit­ing prospec­tive buy­ers to a home open is a pop­u­lar sell­ing strat­egy. Its ef­fec­tive­ness lies in its ease of giv­ing in­ter­ested par­ties the chance to as­sess the prop­erty with­out hav­ing to make for­mal con­tact with the agent be­fore­hand.

Par­tic­u­larly in flat mar­ket con­di­tions, mak­ing ac­cess to your home easy gives you the best chance at find­ing the right buyer.

If you’ve not re­ceived an of­fer to buy your home in the first month of pro­mot­ing it, talk to your REIWA agent about what the next move might be. Sim­ply chang­ing tack on your mar­ket­ing and pro­mo­tional ac­tiv­ity re­freshes your list­ing and might in­tro­duce new buy­ers en­ticed by a re­fresh of the cam­paign.

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