Businesses embrace power of social media promotion
More and more Pilbara businesses are using social media as a platform to market themselves.
A study conducted by marketing service Sensis showed the number of small and medium businesses on social media has risen 17 per cent in the past year.
Sensis also found more than half of consumers were more likely to trust a brand if it interacts positively on social media.
Cruise Ningaloo director Nick Tutty said a social media presence was vital for the business.
“Anyone that thinks in this day and age that your business can or should exist without a presence on social media is living in the dark ages,” he said.
“It is hands down the most efficient way of communicating with and engaging your clients or target demographics — it also makes it easier for them to engage you.”
Mr Tutty said investing in social media would contribute to increased sales. “It’s a fact,” he said.
“I’ve proven this to myself time and time again.”
Yo-Get-It Karratha owner Jess Miller said social media platforms such as Facebook and Instagram were useful tools to engage with customers.
“It allows us to speak directly to our target market,” she said.
“We can engage with customer requests and ideas for new (flavours), plus we get to see the creations each customers makes with their froyo.”
Sensis found Facebook users were spending 12.5 hours a week on the platform, four hours more than that of last year.
Cool Change boutique owner Kelly Morrison said they had raised their social media use to accommodate for this shift.
“We have been posting several times daily instead of a few times a week in 2015,” she said.
Ms Morrison said she scheduled her business posts for the most popular times of the day — early in the morning before most people go to work and in the evening.
Sensis general manager, digital, Alice Mentiplay said it was critical for small and medium businesses on social media to know their audience.
“The obvious opportunity is for SMBs to increase their presence on social media in order to reach their audience and increase sales. However, they have to be smart about it and ensure the content is relevant, up-to-date and targeted,” she said.
Even though the State’s small and medium businesses have raised their social media use by 12 per cent in the last year, they still have a way to go with only 39 per cent having a presence on social media as opposed to 69 per cent of Australian consumers.
Yo-Get-It franchisee Jessica Miller encourages other small businesses in the Pilbara to embrace social media. Picture: Courtney Fowler