Busi­nesses em­brace power of so­cial me­dia pro­mo­tion

Pilbara News - - News - Louise Alling­ham

More and more Pil­bara busi­nesses are us­ing so­cial me­dia as a plat­form to mar­ket them­selves.

A study con­ducted by mar­ket­ing ser­vice Sen­sis showed the num­ber of small and medium busi­nesses on so­cial me­dia has risen 17 per cent in the past year.

Sen­sis also found more than half of con­sumers were more likely to trust a brand if it in­ter­acts pos­i­tively on so­cial me­dia.

Cruise Nin­ga­loo di­rec­tor Nick Tutty said a so­cial me­dia pres­ence was vi­tal for the busi­ness.

“Any­one that thinks in this day and age that your busi­ness can or should ex­ist with­out a pres­ence on so­cial me­dia is liv­ing in the dark ages,” he said.

“It is hands down the most ef­fi­cient way of com­mu­ni­cat­ing with and en­gag­ing your clients or tar­get de­mo­graph­ics — it also makes it eas­ier for them to en­gage you.”

Mr Tutty said in­vest­ing in so­cial me­dia would con­trib­ute to in­creased sales. “It’s a fact,” he said.

“I’ve proven this to my­self time and time again.”

Yo-Get-It Kar­ratha owner Jess Miller said so­cial me­dia plat­forms such as Face­book and In­sta­gram were use­ful tools to en­gage with cus­tomers.

“It al­lows us to speak di­rectly to our tar­get mar­ket,” she said.

“We can en­gage with cus­tomer re­quests and ideas for new (flavours), plus we get to see the cre­ations each cus­tomers makes with their froyo.”

Sen­sis found Face­book users were spend­ing 12.5 hours a week on the plat­form, four hours more than that of last year.

Cool Change bou­tique owner Kelly Mor­ri­son said they had raised their so­cial me­dia use to ac­com­mo­date for this shift.

“We have been post­ing sev­eral times daily in­stead of a few times a week in 2015,” she said.

Ms Mor­ri­son said she sched­uled her busi­ness posts for the most pop­u­lar times of the day — early in the morn­ing be­fore most peo­ple go to work and in the evening.

Sen­sis gen­eral man­ager, dig­i­tal, Alice Men­tiplay said it was crit­i­cal for small and medium busi­nesses on so­cial me­dia to know their au­di­ence.

“The ob­vi­ous op­por­tu­nity is for SMBs to in­crease their pres­ence on so­cial me­dia in or­der to reach their au­di­ence and in­crease sales. How­ever, they have to be smart about it and en­sure the con­tent is rel­e­vant, up-to-date and tar­geted,” she said.

Even though the State’s small and medium busi­nesses have raised their so­cial me­dia use by 12 per cent in the last year, they still have a way to go with only 39 per cent hav­ing a pres­ence on so­cial me­dia as op­posed to 69 per cent of Aus­tralian con­sumers.

Yo-Get-It fran­chisee Jes­sica Miller en­cour­ages other small busi­nesses in the Pil­bara to em­brace so­cial me­dia. Pic­ture: Court­ney Fowler

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