Fashion line a meld of east and west
A new ethically sourced, Indian-inspired fashion label has been launched in Karratha.
Tara and the Tigress creator and Karratha local Sonal Chaudhary started her brand after noticing a gap in the market.
“I thought we have very limited options here for shopping and they’re mostly synthetic,” she said.
“I know people here think if it’s sleeveless it will keep me cool, but it actually doesn’t ... if it’s thin it will keep you cooler.”
Ms Chaudhary’s designs are a fusion of Indian and western cultures.
“Youngsters (in India) are becoming more western and want to imitate the western culture,” she said.
“They want those kinds of clothes and everything, so there are a few people in India who are doing what I’m doing — amalgamating the two cultures so there’s profit for both.
“That’s what I wanted to do — I wanted to kind of help both worlds.”
Ms Chaudhary spent months in India sourcing fabrics from reputable and ethical suppliers.
The fabrics are crafted using traditional methods, some of which take 28 days to weave just 100m of cloth.
For more, see the Tara and the Tigress Facebook page.
Creator and designer Sonal Chaudhary with Megan Wood-Hill.