Fash­ion line a meld of east and west

Pilbara News - - News - Louise Alling­ham

A new eth­i­cally sourced, In­dian-in­spired fash­ion la­bel has been launched in Kar­ratha.

Tara and the Ti­gress cre­ator and Kar­ratha lo­cal Sonal Chaud­hary started her brand af­ter notic­ing a gap in the mar­ket.

“I thought we have very lim­ited op­tions here for shop­ping and they’re mostly syn­thetic,” she said.

“I know peo­ple here think if it’s sleeve­less it will keep me cool, but it ac­tu­ally doesn’t ... if it’s thin it will keep you cooler.”

Ms Chaud­hary’s de­signs are a fu­sion of In­dian and west­ern cul­tures.

“Young­sters (in In­dia) are be­com­ing more west­ern and want to im­i­tate the west­ern cul­ture,” she said.

“They want those kinds of clothes and every­thing, so there are a few peo­ple in In­dia who are do­ing what I’m do­ing — amal­ga­mat­ing the two cul­tures so there’s profit for both.

“That’s what I wanted to do — I wanted to kind of help both worlds.”

Ms Chaud­hary spent months in In­dia sourc­ing fab­rics from rep­utable and eth­i­cal sup­pli­ers.

The fab­rics are crafted us­ing tra­di­tional meth­ods, some of which take 28 days to weave just 100m of cloth.

For more, see the Tara and the Ti­gress Face­book page.

Pic­ture: Louise Alling­ham

Cre­ator and de­signer Sonal Chaud­hary with Me­gan Wood-Hill.

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