Facelift for centre to lift tourism
The Tom Price Visitor Centre entertained dignitaries and local operators last week as the new facelift of its building was unveiled.
The makeover has included new branding and external signs, updated maps, brochures, historic memorabilia and an internal refurbishment.
A new range of merchandise from local suppliers is also being introduced.
Shire of Ashburton president Kerry White said the makeover was one of the many tourism projects undertaken in the past couple of years.
“Supporting tourism has been a priority for the Shire and, now more than ever, is in the spotlight across all tiers of government,” she said.
“In addition to supporting local tourism initiatives, such as the Welcome Wi-Fi network and Karijini Experience, the Shire continues to actively seek funding for projects that will enhance our tourism strategy.”
North West Central MLA Vince Catania said visitor centres played an important role in supporting businesses and tourism in the region.
“This, along with a new Welcome Rest Stop and wi-fi connection, has enhanced the lives of locals and visitors to the area,” he said.
“Regional areas rely on tourism to support them and this will enable visitors to book and plan trips around the area before leaving home.
“Visitors who attend a visitors centre are more likely to stay additional time in the area, and spend up to 50 per cent more money than they might have spent otherwise.”
The Shire is currently looking to secure financial support for upgrading the information bays in each of the towns it covers.