Facelift for cen­tre to lift tourism

Pilbara News - - PILBARA NEWS - Tom Zaun­mayr

The Tom Price Vis­i­tor Cen­tre en­ter­tained dig­ni­taries and local oper­a­tors last week as the new facelift of its build­ing was un­veiled.

The makeover has in­cluded new branding and ex­ter­nal signs, up­dated maps, brochures, his­toric mem­o­ra­bilia and an in­ter­nal re­fur­bish­ment.

A new range of mer­chan­dise from local sup­pli­ers is also be­ing in­tro­duced.

Shire of Ash­bur­ton pres­i­dent Kerry White said the makeover was one of the many tourism projects un­der­taken in the past cou­ple of years.

“Sup­port­ing tourism has been a pri­or­ity for the Shire and, now more than ever, is in the spot­light across all tiers of gov­ern­ment,” she said.

“In ad­di­tion to sup­port­ing local tourism ini­tia­tives, such as the Wel­come Wi-Fi net­work and Kar­i­jini Ex­pe­ri­ence, the Shire con­tin­ues to ac­tively seek fund­ing for projects that will en­hance our tourism strat­egy.”

North West Cen­tral MLA Vince Cata­nia said vis­i­tor cen­tres played an im­por­tant role in sup­port­ing busi­nesses and tourism in the re­gion.

“This, along with a new Wel­come Rest Stop and wi-fi con­nec­tion, has en­hanced the lives of lo­cals and vis­i­tors to the area,” he said.

“Re­gional ar­eas rely on tourism to sup­port them and this will en­able vis­i­tors to book and plan trips around the area be­fore leav­ing home.

“Vis­i­tors who at­tend a vis­i­tors cen­tre are more likely to stay ad­di­tional time in the area, and spend up to 50 per cent more money than they might have spent oth­er­wise.”

The Shire is cur­rently look­ing to se­cure fi­nan­cial sup­port for up­grad­ing the in­for­ma­tion bays in each of the towns it cov­ers.

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