Town tops the State for online shopping
When it comes to online shopping Onslow tops the lot, with Australia Post revealing the small Pilbara town punching well above its weight when it comes to splurging on web purchases.
Onslow ranked first in WA, and second overall in Australia, when it came to buying health and beauty products online on a per household basis.
The town also topped the list for specialty food and liquor purchases per capita, recording figures 17 times above the national average.
Onslow Post Office licensee Gerard Carroll said a combination of the Wheatstone village and lack of shopping in town were the main factors.
“Mail has more than doubled (since Wheatstone began), we get four or five crates a day,” he said.
“Probably 70 to 80 per cent of our mail is to do with Wheatstone. “We only have one IGA, two garages, a hotel and newsagents ... that’s all we’ve got.”
Australia Post ecommerce platforms and digital general manager Ben Franzi said the town also recorded the highest online department and variety store spend in WA. “Households bought an average of six department and variety store items each last year — four times above the State average,” he said.
Mr Franzi said the list of health and beauty purchase postcodes was dominated by mining towns. “While they lack a range of shopping options, these towns share relatively high disposal incomes, prompting residents to go online,” he said.
Onslow Chamber of Commerce and Industry president Geoff Herbert said it would be a challenge for local business to tap into the online market.
“At the end of the day the town is still only about 800-strong, once you whittle that down into different age groups the market really is quite small,” he said.
“You support local business where you can but there’s a lot you can’t get here.”