Town tops the State for on­line shop­ping

Pilbara News - - News - Tom Zaun­mayr

When it comes to on­line shop­ping Onslow tops the lot, with Aus­tralia Post re­veal­ing the small Pil­bara town punch­ing well above its weight when it comes to splurg­ing on web pur­chases.

Onslow ranked first in WA, and sec­ond over­all in Aus­tralia, when it came to buy­ing health and beauty prod­ucts on­line on a per house­hold ba­sis.

The town also topped the list for spe­cialty food and liquor pur­chases per capita, record­ing fig­ures 17 times above the na­tional av­er­age.

Onslow Post Of­fice li­censee Ger­ard Car­roll said a com­bi­na­tion of the Wheat­stone vil­lage and lack of shop­ping in town were the main fac­tors.

“Mail has more than dou­bled (since Wheat­stone be­gan), we get four or five crates a day,” he said.

“Prob­a­bly 70 to 80 per cent of our mail is to do with Wheat­stone. “We only have one IGA, two garages, a ho­tel and newsagents ... that’s all we’ve got.”

Aus­tralia Post ecom­merce plat­forms and dig­i­tal gen­eral man­ager Ben Franzi said the town also recorded the high­est on­line de­part­ment and va­ri­ety store spend in WA. “House­holds bought an av­er­age of six de­part­ment and va­ri­ety store items each last year — four times above the State av­er­age,” he said.

Mr Franzi said the list of health and beauty pur­chase post­codes was dom­i­nated by min­ing towns. “While they lack a range of shop­ping op­tions, th­ese towns share rel­a­tively high dis­posal in­comes, prompt­ing res­i­dents to go on­line,” he said.

Onslow Cham­ber of Com­merce and In­dus­try pres­i­dent Geoff Her­bert said it would be a chal­lenge for lo­cal busi­ness to tap into the on­line mar­ket.

“At the end of the day the town is still only about 800-strong, once you whit­tle that down into dif­fer­ent age groups the mar­ket re­ally is quite small,” he said.

“You sup­port lo­cal busi­ness where you can but there’s a lot you can’t get here.”

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