Tourism num­bers up in NW

Pilbara News - - News - Tom Zaun­mayr

More than $1.4 bil­lion has been spent by tourists in the North West in the past year as do­mes­tic vis­i­tor num­bers, nights stayed and ex­pen­di­ture all in­creased, ac­cord­ing to the lat­est Tourism Re­search Australia data.

The Co­ral Coast, which in­cludes the North West Cape grew as well, with about 951,000 Aus­tralian tourists spend­ing $638 mil­lion in the re­gion.

The an­nual Na­tional Vis­i­tor Sur­vey pro­duced by TRA showed more than 1.24 mil­lion do­mes­tic trav­ellers vis­ited the North West, up 8 per cent on last year.

The North West was ranked eighth in Australia for nights spent in the re­gion, and vis­i­tors spent an av­er­age of $124 a night while here.

Australia’s Co­ral Coast has over­taken the Golden Out­back as WA’s third-big­gest tourist mag­net be­hind Perth and the South West for day trips. Pre­mier and Tourism Min­is­ter Colin Bar­nett said it was “won­der­ful” to see West Aus­tralians em­brac­ing their own State.

He said the sur­vey also showed strong in­creases across the in­ter­state mar­ket, with in­creases across all three mea­sures in the 12 months to June 2016. “While we should view the in­creases with some cau­tion be­cause of the rel­a­tively small sam­ple size, these are sig­nif­i­cant re­sults given in­ter­state travel has been one of our weaker per­form­ing mar­kets of late and a welcome pos­i­tive re­ver­sal,” he said.

Du­rack MHR Melissa Price said the sur­vey showed tourism con­tin­ued to drive jobs and growth.

“This is great news for the lo­cal econ­omy and lo­cal jobs,” she said.

“It is fan­tas­tic peo­ple are choos­ing our beau­ti­ful re­gion to visit and spend their money.”

Ms Price said the growth tra­jec­tory was pro­jected to con­tinue in the tourism in­dus­try for the next decade.

Aus­tralian Ho­tels As­so­ci­a­tion WA chief ex­ec­u­tive Bradley Woods said re­gional ar­eas were re­ceiv­ing a much-needed in­crease in vis­i­tors.

“Lo­cals are choos­ing to ex­plore WA — whether that’s with trips to the South West, the Co­ral Coast or adventures in the Golden Out­back, they re­alise there’s lots to see and do right here at home,” he said.

Mr Woods said des­ti­na­tion mar­ket­ing was cru­cial to en­sure sus­tained growth in vis­i­tor num­bers.

Pic­ture: Tom Zaun­mayr

Tourists take in the views from the Vlam­ingh Head light­house look­out on the North West Cape.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.