Re­gion sig­nage strat­egy agree­ment

Pilbara News - - News - Re­becca Parish

The Pil­bara’s four coun­cils have all agreed on a con­sis­tent sig­nage strat­egy for the re­gion, af­ter the adop­tion by all of the Pil­bara Re­gional Coun­cil’s new sig­nage strat­egy.

The Town of Port Hed­land, Shire of East Pil­bara, City of Kar­ratha and Shire of Ash­bur­ton will now work on a “big­ger brand” con­cept, ac­cord­ing to PRC chief ex­ec­u­tive Tony Fri­day, who said it would cen­tre around Pil­bara-spe­cific sig­nage.

Mr Fri­day said the orig­i­nal in­tent of the strat­egy was to come to­gether and cat­a­logue who had what signs in the re­gion, and then to form some guid­ance for fu­ture sig­nage.

He said things had pro­gressed since then, adding the coun­cil was wait­ing to hear on some grant out­comes to in­tro­duce Pil­bara en­try state­ments to the re­gion.

“That’s some­thing that’s not re­ally there in any strong pres­ence at the mo­ment,” he said.

“If you look to the South West, you see a re­ally high level of con­sis­tency in sig­nage.

“You’ve got dif­fer­ent sub brands, but there’s a very strong South West brand.” As part of the sig­nage strat­egy, Mr Fri­day said there were also plans to up­date ex­ist­ing Warlu Way sig­nage.

“Our view of the Warlu Way is it’s a sen­sa­tional con­cept. It just re­quires a bit of sup­port for its ex­e­cu­tion and im­ple­men­ta­tion,” he said.

“Soon, we hope to be able to pro­vide ad­di­tional in­for­ma­tion for tourists and lo­cals.”

Grant ap­pli­ca­tions to re­visit the ex­ist­ing Warlu Way sig­nage will be sub­mit­ted and Mr Fri­day said, if ap­proved, the PRC would work closely with Main Roads to put some con­tact bars un­der­neath the signs.

Mr Fri­day has been cam­paign­ing since 2014 to have the signs up­dated. He said the changes listed in the strat­egy were about mak­ing sure “our tourism mes­sage” was con­nected.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.