Plea for more tourism funds

Pilbara News - - News - Ken Acott

The Tourism Coun­cil of WA has launched its pre-elec­tion push for more gov­ern­ment fund­ing for tourism mar­ket­ing, brand­ing and events.

It will call on both ma­jor par­ties to com­mit to an ex­tra $20 mil­lion each year — a move it says will cre­ate 4100 jobs.

“It is clear from pre­vi­ous an­nounce­ments that both the Lib­eral and La­bor par­ties now con­sider tourism to be a cen­tral in­dus­try for the fu­ture eco­nomic de­vel­op­ment of WA,” coun­cil chief ex­ec­u­tive Evan Hall said.

“But the in­dus­try needs con­sis­tent and pre­dictable in­vest­ment in mar­ket­ing and events to drive visi­tor growth and jobs.

“We also need an ad­di­tional $20 mil­lion per an­num to win back the State’s share of Aus­tralia’s boom­ing tourism econ­omy and cre­ate jobs.

“WA has the low­est pro­por­tion of its econ­omy in des­ti­na­tion mar­ket­ing and events of any State gov­ern­ment.”

The coun­cil wants the ex­tra money to be dis­trib­uted for ma­jor events ($10 mil­lion), leisure tourism ($6 mil­lion), in­ter­na­tional ed­u­ca­tion ($3 mil­lion) and busi­ness events ($1 mil­lion).

In its Miss­ing Pieces: Mar­ket­ing and Events doc­u­ment re­leased last week, the coun­cil said the State did not have a strat­egy or tar­get to drive in­ter­na­tional ed­u­ca­tion tourism.

The coun­cil es­ti­mated an ex­tra $3 mil­lion a year for in­ter­na­tional ed­u­ca­tion mar­ket­ing would gen­er­ate $108 mil­lion and cre­ate 730 jobs.

Cham­ber of Com­merce and In­dus­try chief ex­ec­u­tive Dei­dre Will­mott said tourism was key to WA’s fu­ture.

Pic­ture: Ben Crab­tree

Tourism Coun­cil of WA chief ex­ec­u­tive Evan Hall.

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