Plea for more tourism funds
The Tourism Council of WA has launched its pre-election push for more government funding for tourism marketing, branding and events.
It will call on both major parties to commit to an extra $20 million each year — a move it says will create 4100 jobs.
“It is clear from previous announcements that both the Liberal and Labor parties now consider tourism to be a central industry for the future economic development of WA,” council chief executive Evan Hall said.
“But the industry needs consistent and predictable investment in marketing and events to drive visitor growth and jobs.
“We also need an additional $20 million per annum to win back the State’s share of Australia’s booming tourism economy and create jobs.
“WA has the lowest proportion of its economy in destination marketing and events of any State government.”
The council wants the extra money to be distributed for major events ($10 million), leisure tourism ($6 million), international education ($3 million) and business events ($1 million).
In its Missing Pieces: Marketing and Events document released last week, the council said the State did not have a strategy or target to drive international education tourism.
The council estimated an extra $3 million a year for international education marketing would generate $108 million and create 730 jobs.
Chamber of Commerce and Industry chief executive Deidre Willmott said tourism was key to WA’s future.
Tourism Council of WA chief executive Evan Hall.