Viewings can clinch the sale
When selling your home, you and your chosen real estate agent ought to discuss the best way to promote your property before it is formally exposed to the market.
This usually includes a variety of marketing approaches.
Most agents agree the best way to sell a property quickly, for the best price, is to maximise its exposure to the broadest possible market.
This can range from informing the agent’s database of potential buyers about your property, signage out front, advertising (both online and in newspapers) and holding a home open.
Should you hold a home open?
It is always a matter of judgment for the seller and the agent to determine the appropriate balance between maximum exposure, constraints on cost and owner convenience.
A weekend home open is the traditional way of marketing residential properties in WA.
Those looking to buy have come to expect a home open as a way to inspect properties and learn about the market.
In some cases, agents prefer not to hold home opens and instead arrange private viewings for the more serious inquirer, but most feel a home open attracts the widest potential buyer base, particularly helpful given current market conditions.
Home opens are also an excellent way to get quick feedback from property seekers on the effectiveness of the campaign you have implemented.
Many people won’t hesitate to comment on the home, its appeal and the asking price after they have had a look through.
This feedback can be a good barometer of buyer mood, expectations and interest in the property, and can help you tailor your marketing more directly.
Presentation is essential
Presentation is key to holding a successful home open. While it’s not necessary to undergo a full renovation beforehand, making some cosmetic improvements to the property, including the garden, decluttering and painting, can go a long way.
The spring and summer months are ideal for holding a home open as people are often out and about.
First impressions are important, so you want to ensure your home is clean and tidy.
Also, consider things such as natural light and fresh air, ensuring your home smells pleasant smell and that the temperature is just right.
It can also be worthwhile incorporating some personal touches, such as fresh flowers, so your home is welcoming.
Hayden Groves is the president of the Real Estate Institute of Western Australia.