View­ings can clinch the sale

Pilbara News - - Property - Hay­den Groves

When sell­ing your home, you and your cho­sen real es­tate agent ought to dis­cuss the best way to pro­mote your prop­erty be­fore it is for­mally ex­posed to the mar­ket.

This usu­ally in­cludes a va­ri­ety of mar­ket­ing ap­proaches.

Most agents agree the best way to sell a prop­erty quickly, for the best price, is to max­imise its ex­po­sure to the broad­est pos­si­ble mar­ket.

This can range from in­form­ing the agent’s data­base of po­ten­tial buy­ers about your prop­erty, sig­nage out front, ad­ver­tis­ing (both on­line and in news­pa­pers) and hold­ing a home open.

Should you hold a home open?

It is al­ways a mat­ter of judg­ment for the seller and the agent to de­ter­mine the ap­pro­pri­ate bal­ance be­tween max­i­mum ex­po­sure, con­straints on cost and owner con­ve­nience.

A week­end home open is the tra­di­tional way of mar­ket­ing res­i­den­tial prop­er­ties in WA.

Those look­ing to buy have come to ex­pect a home open as a way to in­spect prop­er­ties and learn about the mar­ket.

In some cases, agents pre­fer not to hold home opens and in­stead ar­range pri­vate view­ings for the more se­ri­ous in­quirer, but most feel a home open at­tracts the widest po­ten­tial buyer base, par­tic­u­larly helpful given cur­rent mar­ket con­di­tions.

Value feed­back

Home opens are also an ex­cel­lent way to get quick feed­back from prop­erty seek­ers on the ef­fec­tive­ness of the cam­paign you have im­ple­mented.

Many peo­ple won’t hes­i­tate to com­ment on the home, its ap­peal and the ask­ing price af­ter they have had a look through.

This feed­back can be a good barom­e­ter of buyer mood, ex­pec­ta­tions and in­ter­est in the prop­erty, and can help you tai­lor your mar­ket­ing more di­rectly.

Pre­sen­ta­tion is es­sen­tial

Pre­sen­ta­tion is key to hold­ing a suc­cess­ful home open. While it’s not nec­es­sary to un­dergo a full ren­o­va­tion be­fore­hand, mak­ing some cos­metic im­prove­ments to the prop­erty, in­clud­ing the gar­den, de­clut­ter­ing and paint­ing, can go a long way.

The spring and sum­mer months are ideal for hold­ing a home open as peo­ple are of­ten out and about.

First im­pres­sions are im­por­tant, so you want to en­sure your home is clean and tidy.

Also, con­sider things such as nat­u­ral light and fresh air, en­sur­ing your home smells pleas­ant smell and that the tem­per­a­ture is just right.

It can also be worth­while in­cor­po­rat­ing some per­sonal touches, such as fresh flow­ers, so your home is wel­com­ing.

Hay­den Groves is the pres­i­dent of the Real Es­tate In­sti­tute of West­ern Aus­tralia.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.