Forum highlights beef growth models
Participants at last month’s Kimberley Economic Development Forum heard about several future growth prospects for beef and potential WA cattle supply chains.
The presentation by Ernst and Young, as part of a the Department of Agriculture and Food’s Northern Beef Futures project, also addressed common critical success factors in several global agrifood industry growth models and their potential application to the northern and WA beef industry.
DAFWA new markets new supply chains manager Daniel Marshall said the Northern Beef Futures project aimed at promoting innovative business models, integrated supply chains and market diversity.
“EY was engaged to identify critical success factors from a number of global and domestic agrifood industry growth models that could contribute to international export competitiveness and grow the value and longterm sustainability of WA’s northern beef industry,” he said.
“The critical success factors common across the case studies include strong and united industry leadership, government policy and project support of industry leadership.
“Others included fact-based industry information and performance baselines, industry collaboration combined with branding, and increased forward integration with supply chain partners.”
Beef supply chain scenarios for consideration presented at the forum included producers collaborating together to increase market power, digital supply chains, investment by end-customers and collaboration to improve competitiveness.
Mr Marshall said the scenarios offered were a combination of global best practice.