Resort ushers in new era with brand change
After 10 years with the AccorHotels Group, the owners of Novotel Ningaloo Resort have rebranded to become Mantarays Ningaloo Beach Resort.
The luxury four-and-a-half star Exmouth accommodation will no longer operate under the Novotel brand.
Mantarays Ningaloo Beach Resort general manager Darren Cossill said he looked forward to aligning the rebranded resort with the attractions of the local area.
“Ningaloo has become an international tourist destination and Mantarays is a very established world-class resort ready to complement future growth,” he said.
“The World Heritage status has given Ningaloo an international profile and with swimming with the whale sharks (being) a bucket list adventure, we are proud to be part of an iconic experience.”
Mr Cossill said although the relationship with AccorHotels has been beneficial over the past decade, it was right for the resort to move on.
“The AccorHotels relationship has been a success for both parties and the brand helped establish the resort as the premier accommodation located in the Ningaloo and the Gascoyne,” he said.
“We now see this as the right move at a time of growth for Ningaloo and the rise in international tourism.”
AccorHotels is a multinational French-owned hotel group that operates and franchises 3700 hotels worldwide, including the Novotel chain.
For more information, visit mantaraysningalooresort.com.au.