Tourism up as films re­veal WA’s won­ders

Pilbara News - - Lifestyle - Tay­lar Amonini

Tourism statis­tics soared as six films de­buted in the Just An­other Day in WA cam­paign this month.

Stair­case to the Moon, Whale Sharks and West Aus­tralian wild flow­ers were just some of the ex­tra­or­di­nary ex­pe­ri­ences the films ex­plored in the North West and Coral Coast.

Pre­mier Colin Bar­nett said the new films fol­lowed the suc­cess of the Perth and South West films, which came out in June last year.

“To date, more than 25,000 Aus­tralian vis­i­tors have booked to travel to or within WA through these co-op­er­a­tive cam­paigns, re­sult­ing in an eco­nomic im­pact of $19.6 mil­lion,” he said.

The lat­est statis­tics show a 23 per cent in­crease in the num­ber of in­ter­state hol­i­day vis­i­tors as well as a 19 per cent in­crease in in­ter­na­tional vis­i­tors.

In­ter­na­tional travel mar­kets have re­ceived the cam­paign in­clud­ing the UK, US, New Zealand, Ger­many and China where in three weeks some 1600 book­ings were made to visit WA.

Since the cam­paign launch, the ini­tial films have been viewed more than 1.5 mil­lion times on so­cial me­dia as well as the hash­tag #jus­tan­oth­er­day­inWA be­ing used more than 120,000 times.

Pil­bara MP Bren­don Grylls said Roy­al­ties for Re­gions in­vested in the cam­paign to as­sist with film­ing and pro­mot­ing the re­gions in the State’s key tourism mar­kets.

“Tourism is a big driver of our re­gional econ­omy,” he said.

“The ex­tra­or­di­nary ex­pe­ri­ences on of­fer in re­gional WA help us to keep vis­i­tors here for longer and en­joy their time with us even more.”

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