Tourism up as films reveal WA’s wonders
Tourism statistics soared as six films debuted in the Just Another Day in WA campaign this month.
Staircase to the Moon, Whale Sharks and West Australian wild flowers were just some of the extraordinary experiences the films explored in the North West and Coral Coast.
Premier Colin Barnett said the new films followed the success of the Perth and South West films, which came out in June last year.
“To date, more than 25,000 Australian visitors have booked to travel to or within WA through these co-operative campaigns, resulting in an economic impact of $19.6 million,” he said.
The latest statistics show a 23 per cent increase in the number of interstate holiday visitors as well as a 19 per cent increase in international visitors.
International travel markets have received the campaign including the UK, US, New Zealand, Germany and China where in three weeks some 1600 bookings were made to visit WA.
Since the campaign launch, the initial films have been viewed more than 1.5 million times on social media as well as the hashtag #justanotherdayinWA being used more than 120,000 times.
Pilbara MP Brendon Grylls said Royalties for Regions invested in the campaign to assist with filming and promoting the regions in the State’s key tourism markets.
“Tourism is a big driver of our regional economy,” he said.
“The extraordinary experiences on offer in regional WA help us to keep visitors here for longer and enjoy their time with us even more.”