Children’s TV junk food ad code fails
Children are being exposed to three junk food television advertisements an hour, and the rate has not fallen since 2011 as one in five children now tip the scales as overweight or obese.
Cancer Council NSW said its research showed a voluntary advertising code run by the Australian Food and Grocery Council had failed. It is calling on Governments to introduce mandatory restrictions on the ads.
The study found children were exposed to an average of three unhealthy food advertisements every hour that they watched television in peak periods between 6am and 9am, and between 4pm and 9pm.
This was unchanged since Cancer Council NSW and the University of Sydney conducted the same analysis in 2011, Cancer Council NSW researcher Wendy Watson said.
Nearly half of the food advertisements shown during children’s viewing hours were for unhealthy foods and one in four was for fast food, research found.
Almost one ad every hour was for chocolate, and every two hours a sugary drink was advertised, the study published in the Journal of Public Health found.