Chil­dren’s TV junk food ad code fails

Pilbara News - - News - Sue Dun­levy

Chil­dren are be­ing ex­posed to three junk food tele­vi­sion ad­ver­tise­ments an hour, and the rate has not fallen since 2011 as one in five chil­dren now tip the scales as over­weight or obese.

Can­cer Coun­cil NSW said its re­search showed a vol­un­tary ad­ver­tis­ing code run by the Aus­tralian Food and Gro­cery Coun­cil had failed. It is call­ing on Gov­ern­ments to in­tro­duce manda­tory re­stric­tions on the ads.

The study found chil­dren were ex­posed to an av­er­age of three un­healthy food ad­ver­tise­ments ev­ery hour that they watched tele­vi­sion in peak pe­ri­ods be­tween 6am and 9am, and be­tween 4pm and 9pm.

This was un­changed since Can­cer Coun­cil NSW and the Univer­sity of Syd­ney con­ducted the same anal­y­sis in 2011, Can­cer Coun­cil NSW re­searcher Wendy Wat­son said.

Nearly half of the food ad­ver­tise­ments shown dur­ing chil­dren’s view­ing hours were for un­healthy foods and one in four was for fast food, re­search found.

Al­most one ad ev­ery hour was for choco­late, and ev­ery two hours a sug­ary drink was ad­ver­tised, the study pub­lished in the Jour­nal of Public Health found.

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