Choose an agent care­fully

Pilbara News - - Property - Hay­den Groves

Be thor­ough when se­lect­ing a real es­tate agent to sell your home

The “free mar­ket ap­praisal”, of­fered by al­most ev­ery agent, was con­ceived as a ve­hi­cle to demon­strate their ser­vices to would-be sell­ers, in the hope they are cho­sen to sell their home.

Nowa­days, writ­ten mar­ket ap­praisals have mor­phed into com­pre­hen­sive prospec­tuses de­tail­ing mar­ket­ing strate­gies, rec­om­mended meth­ods of sale and ser­vice guar­an­tees.

Some agents will go as far as pre­sent­ing the prop­erty ti­tle, as­so­ci­ated plan, sewer con­nec­tion di­a­grams and her­itage notes too.

Cou­pled with the time taken to com­pile and present the mar­ket eval­u­a­tion, these mar­ket ap­praisals are not re­ally free — cer­tainly not for the agent.

How­ever, real es­tate is a suc­cess-driven busi­ness; agents don’t get paid un­less the sale pro­gresses to set­tle­ment. There­fore, it is a busi­ness built on op­por­tu­ni­ties, with agents spend­ing time and money for those op­por­tu­ni­ties.

If you’re think­ing of sell­ing, I rec­om­mend tak­ing ad­van­tage of the will­ing­ness of agents to clearly demon­strate their ser­vices. Even if you’ve had a pre­vi­ous re­la­tion­ship with an agent, it’s wise to call at least one other lo­cal, prom­i­nent agent to com­pare their ser­vices.

Sell­ers of­ten choose an agent based solely on price.

Ul­ti­mately, sell­ing prop­erty is so much more in­volved than price and cost. Choos­ing to sign with the agent promis­ing the best price for the cheap­est fee is a mis­take, one al­most cer­tain to cost you in the long run.

Look for the real es­tate agent who is pre­pared to pro­vide a writ­ten es­ti­mate of your prop­erty’s mar­ket worth.

This es­ti­mate should be backed up by sound com­par­a­tive mar­ket anal­y­sis, so be sure to ask how they de­rived the mar­ket price.

The agent you choose should draw their con­clu­sion based on com­pa­ra­ble prop­er­ties only.

It is equally im­por­tant to fully un­der­stand how the agent plans to mar­ket your prop­erty and the as­so­ci­ated costs.

Ask for mar­ket­ing sam­ples, and look at the agent’s on­line list­ings to en­sure your prop­erty will get qual­ity ex­po­sure.

Ul­ti­mately, you want to find an agent who has an ef­fec­tive and in­formed strat­egy. Look beyond the mere dol­lar value, and go with the agent who pro­vides a clear, writ­ten mar­ket­ing and sell­ing plan that will en­sure your prop­erty sells for the high­est price, in the short­est time. Hay­den Groves is the pres­i­dent of Real Es­tate In­sti­tute of West­ern Aus­tralia.

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