Show­case of cre­ative busi­ness to wider au­di­ence

Pilbara News - - Lifestyle - Louise Alling­ham

FORM has launched its West End Col­lec­tive web­site — an on­line di­rec­tory where Pil­bara small cre­ative busi­nesses can pro­mote their prod­uct and busi­ness, con­nect and col­lab­o­rate with each other and the wider com­mu­nity and ex­pand their net­work.

The on­line plat­form will show­case artists, crafts­peo­ple, mak­ers, prove­dores and food and plant grow­ers, as well as mu­si­cians, face painters, graphic de­sign­ers and per­form­ers who par­tic­i­pate in the West End Mar­kets.

FORM re­gional pro­grams co-or­di­na­tor Katie Evans said the web­site would help strengthen the cre­ative pro­file of the Pil­bara’s small cre­ative busi­nesses.

“We pro­vide the phys­i­cal plat­form — the West End Mar­kets — to sup­port stall­hold­ers and this is an on­line plat­form to mar­ket to a broader Pil­bara au­di­ence and a wider Aus­tralian au­di­ence,” she said.

“We en­vis­age (the web­site) as the go-to hub for the com­mu­nity to seek and sup­port their lo­cal cre­atives.”

In late 2016, the col­lec­tive was launched as a mi­cro-site within the FORM web­site at the Christ­mas Bazaar, but many more West End Mar­kets stall­hold­ers have since been added to the di­rec­tory. From to­day, there will also be a search-engine op­ti­mi­sa­tion cam­paign for the site.

There is no fee for stall­hold­ers to join the col­lec­tive.

Ms Evans said the busi­nesses fea­tured on the web­site would be putting the lessons they had learned from the Cre­ative Busi­ness De­vel­op­ment Series into prac­tice, in­clud­ing skills in web­site and logo de­sign and pho­tog­ra­phy.

The West End Col­lec­tive came on the back of the cre­ative de­vel­op­ment series, which is part of a $1 mil­lion two-year part­ner­ship be­tween the Pil­bara De­vel­op­ment Com­mis­sion and FORM.

PDC chief ex­ec­u­tive Terry Hill said small busi­nesses were the back­bone of any com­mu­nity.

“The cre­ative in­dus­try in the Pil­bara is thriv­ing and shows no sign of slow­ing down,” he said.

“The de­cline in the cost of liv­ing and do­ing busi­ness is mak­ing way for new in­dus­tries to flour­ish, which is cre­at­ing new jobs and pro­vid­ing more choice for res­i­dents.

“This series cap­i­talises on the cre­ative tal­ent that al­ready ex­ists in the Pil­bara. We hope it at­tracts more peo­ple to want to live and build a life here in the re­gion.”

Visit wes­t­end­col­lec­ for de­tails.

Pic­ture: Louise Alling­ham

This month's West End Mar­kets were the big­gest mak­ers’ mar­kets in the re­gion.

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