Showcase of creative business to wider audience
FORM has launched its West End Collective website — an online directory where Pilbara small creative businesses can promote their product and business, connect and collaborate with each other and the wider community and expand their network.
The online platform will showcase artists, craftspeople, makers, provedores and food and plant growers, as well as musicians, face painters, graphic designers and performers who participate in the West End Markets.
FORM regional programs co-ordinator Katie Evans said the website would help strengthen the creative profile of the Pilbara’s small creative businesses.
“We provide the physical platform — the West End Markets — to support stallholders and this is an online platform to market to a broader Pilbara audience and a wider Australian audience,” she said.
“We envisage (the website) as the go-to hub for the community to seek and support their local creatives.”
In late 2016, the collective was launched as a micro-site within the FORM website at the Christmas Bazaar, but many more West End Markets stallholders have since been added to the directory. From today, there will also be a search-engine optimisation campaign for the site.
There is no fee for stallholders to join the collective.
Ms Evans said the businesses featured on the website would be putting the lessons they had learned from the Creative Business Development Series into practice, including skills in website and logo design and photography.
The West End Collective came on the back of the creative development series, which is part of a $1 million two-year partnership between the Pilbara Development Commission and FORM.
PDC chief executive Terry Hill said small businesses were the backbone of any community.
“The creative industry in the Pilbara is thriving and shows no sign of slowing down,” he said.
“The decline in the cost of living and doing business is making way for new industries to flourish, which is creating new jobs and providing more choice for residents.
“This series capitalises on the creative talent that already exists in the Pilbara. We hope it attracts more people to want to live and build a life here in the region.”
Visit westendcollective.com.au for details.
This month's West End Markets were the biggest makers’ markets in the region.