Ad­ver­tis­ing ses­sion

Pilbara News - - News -

A work­shop this week will help de­ter­mine the best ad­ver­tis­ing mix for lo­cal busi­nesses.

The free ses­sion is tour­ing WA and will visit the Kar­ratha In­ter­na­tional Ho­tel at 5.30pm to­mor­row.

Ad­ver­tis­ing ex­pert Brian Nielsen said the ses­sions would fo­cus on achiev­ing cost-ef­fec­tive re­sults.

“These days there’s an al­most un­lim­ited num­ber of chan­nels to reach po­ten­tial cus­tomers. It’s easy to get con­fused or over­whelmed,” he said.

“The key is un­der­stand­ing which chan­nels will work for your busi­ness. The next step is know­ing how to work them to­gether to get real bang for your buck.” Mr Nielsen said the work­shop would ex­plore a va­ri­ety of ad­ver­tis­ing meth­ods.

Par­tic­i­pants will walk away with a list of op­tions, specif­i­cally tai­lored to their busi­ness.

Book­ings at spir­i­tra­­ratha or 9144 0333.

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