Cham­ber puts faith in pay TV

Pilbara News - - News - Tom Zaun­mayr

Busi­nesses in Ex­mouth have banded to­gether to push a new tourism cam­paign to the af­flu­ent east coast mar­ket through pay TV ad­ver­tise­ments.

Ex­mouth Cham­ber of Com­merce and In­dus­try re­cently re­leased three Foxtel TV ad­ver­tise­ments.

The clips show­case the nat­u­ral en­vi­ron­ment and ac­tiv­i­ties on of­fer in Ex­mouth and the Nin­ga­loo Coast.

ECCI chair­man Barry Sul­li­van said the cam­paign would tar­get about 2.5 mil­lion view­ers across var­i­ous pay TV chan­nels.

“We wanted to show our beau­ti­ful beaches, the range, the gorges, and all the ac­tiv­i­ties you can do here,” he said. “We are tar­get­ing the 30-60 age range be­cause they are go­ing to be more fi­nan­cially flex­i­ble and are a group we hope are travel-ready and com­fort­able enough not to have to count their dol­lars. “Anec­do­tally, peo­ple on the east coast seem to not know where Ex­mouth or Nin­ga­loo is so the idea is to get peo­ple to Google Ex­mouth.”

The suc­cess of the cam­paign will be mea­sured by the amount of traf­fic it drives to the Ex­mouth Vis­i­tor Cen­tre web­site.

Mr Sul­li­van said as the premier busi­ness in town, it was vi­tal tourism thrived to keep the rest of busi­ness in town healthy.

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