Designs capture diverse region
The Pilbara’s stunning natural landscape often flies under the WA tourism radar, but it is being put centrestage on a range of cards and homewares by a Karratha businesswoman passionate about promoting the beauty of her adopted home town.
Karratha resident and owner of home-based design business Destined Feather, Donna Cucel has spent the past 18 months creating products adorned with her own photos of Pilbara landmarks, from the Burrup Peninsula to the Dampier Palms, Roebourne heritage buildings and waterfalls and pools of Millstream Chichester National Park.
The pictures feature on postcards, greetings cards, tote bags, pencil cases, cushion covers, coasters and even clocks in a large Pilbara-themed collection that is growing by the week.
A lifelong travel photographer, Mrs Cucel said she started Destined Feather as a project that combined her passions for photography, card-making and the Pilbara region.
“I love the wide open spaces and I love the spirituality in the land,” she said.
“I feel really connected to the land here and it’s just got a magical feel about it.
“I think it’s got a feminine feel . . . the land or the area just feels really soft to me, and there’s also the fact that it’s really different.”
The business’ products have been featured at the Karratha and Roebourne visitor centres and several small businesses and markets around Karratha.
She said she hoped her work would help promote a region that was too often “a lost part of WA” when it came to tourism.
“You sort of feel sad for the Pilbara because you go in (to shops) and there’s not really any nice products of it — it’s like no one’s given it the respect it deserves,” she said. “It’s like the whole Pilbara’s been forgotten or left behind, but it’s so beautiful when you look.”
Karratha Visitor Centre manager Jane Knapp said Destined Feather brought more options to its souvenir range and its gift cards had proven popular.
“Anybody who comes to the Pilbara, especially to the visitor centre, they want a product that’s been locally made and has a bit of a story behind it,” she said.
“When they see something’s been made with passion and the people behind it are passionate about where they live, it gives them more incentive to buy it — to take it away with them and have a bit of a story about where it’s from.”
Ms Knapp said the diversity of the Pilbara meant “you can basically capture anyone’s tastes” through different designs.
For more information or to order, visit the Destined Feather Facebook page.
Destined Feather owner Donna Cucel with a spread of her Pilbara-themed products.