Boots Burn big smoke

Pilbara News - - Lifestyle - Louise Alling­ham

Big things have been hap­pen­ing for home-grown Parabur­doo busi­ness Kader Boot Co since its in­cep­tion in Au­gust.

The busi­ness re­cently announced mul­ti­ple award-win­ning Aus­tralian coun­try mu­sic su­per­star Kirsty Lee Ak­ers as its new brand am­bas­sador.

Ak­ers’ al­bum Burn Baby Burn is No.1 on the Aria coun­try charts and she has per­formed through­out Aus­tralia and the US.

Ak­ers dis­cov­ered Kader boots af­ter her stylist showed her the busi­ness’ In­sta­gram page.

Kader Boot Co founder and man­ag­ing di­rec­tor Kara Lauder said Ak­ers was a fit­ting am­bas­sador for the brand.

“She’s done re­ally well and she’s just an awe­some per­son to have as our brand am­bas­sador,” Ms Lauder said.

In Fe­bru­ary, Ms Lauder trav­elled to Hol­ly­wood to show her fash­ion­able footwear to the stars at a celebrity pub­lic re­la­tions event the day be­fore the Os­cars.

Her boots made an im­pres­sion on many stars, in­clud­ing singer-song­writer Jamie Grace — who has hun­dreds of thou­sands of fol­low­ers on so­cial me­dia and wears the boots in all her per­for­mances — and the cast from hit tele­vi­sion show This Is Us.

Ms Lauder said all the celebri­ties who at­tended the event had a mas­sive re­ac­tion to the boots.

“We ended up get­ting a lot of contact de­tails from the celebri­ties that have at­tended who want to wear the boots in movies and on talk shows and TV se­ries and all kind of western shows which is re­ally cool,” she said.

“All of the cast of This Is Us TV show were there and all the lit­tle kid stars now own a pair of Kader Boots — they walked out in them and re­fused to put their own shoes back on!”

Now with an in­ter­na­tional fan base, Ms Lauder has made a pro­mo­tional video to show peo­ple where the brand is based.

She set up a branded mar­quee on Mt Sheila in Kar­i­jini Na­tional Park to show the vast re­mote­ness of the area.

“We re­ally wanted to show every­one ex­actly where we are and we’re not jok­ing when we say we’re re­mote,” she said.

“We have a lot of fol­low­ers in the US — to try and give them a bit of an un­der­stand­ing of where it is and it’s beau­ti­ful out here, and that’s what a lot of our in­spi­ra­tions for boots de­signs come from.

“It’s a bit hard for some peo­ple to get their head around, es­pe­cially over­seas peo­ple I think.

“That video cer­tainly helps with that.”

Ms Lauder said to­day’s tech­nol­ogy helped elim­i­nate geo­graphic ob­sta­cles when it came to run­ning a busi­ness with an in­ter­na­tional reach in re­mote WA.

For more in­for­ma­tion, visit face­book.com/kader­bootco.

Pic­ture: Paul Pichugan

Kader Boot Co founder and man­ag­ing di­rec­tor Kara Lauder.

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