News site up­graded

Pilbara News - - News - Ali­cia Perera

The Pil­bara News can now be read on­line in an easy-to-use new for­mat af­ter go­ing live on an up­graded dig­i­tal plat­form last week.

A new on­line plat­form is be­ing rolled out across the North West re­gional news­pa­per mast­heads — part of the Seven West Me­dia net­work — and launched for the Pil­bara News last Wed­nes­day.

Pil­bara news­pa­pers ed­i­tor Laura Newell said the new plat­form would make the news­pa­per sim­pler and eas­ier to read on the go.

“We know your lo­cal news­pa­per is an in­cred­i­bly im­por­tant part of the com­mu­nity,” she said.

“We’re de­lighted that peo­ple can now ac­cess the pa­per on the run on their com­put­ers, mo­biles and tablets at any time.”

The new HTML 5 plat­form dis­plays your lo­cal pa­per in a sim­i­lar for­mat to The West Aus­tralian’s dig­i­tal edi­tion with a quick con­tents menu, easy scrolling be­tween pages and three dif­fer­ent pageview func­tions.

It al­lows read­ers to pin­point ar­ti­cles of in­ter­est and go di­rectly to ad­ver­tis­ers’ web­sites sim­ply by click­ing on their ads — both new fea­tures not avail­able on the pre­vi­ous plat­form.

North West news­pa­pers re­gional man­ager Mark Hinch said the new sys­tem em­ployed the lat­est tech­nol­ogy used by ma­jor Aus­tralian metropoli­tan daily papers and was an­tic­i­pated to grow read­er­ship.

“It’s all about avail­abil­ity and ac­ces­si­bil­ity, whether the reader picks up their weekly pa­per to scan over cof­fee, or they open it up on any of their desk­top com­put­ers, lap­top, tablet or phone when­ever they like,” he said.

“It’s im­me­di­ate for them and an ex­act copy of the weekly edi­tion.” Pil­bara News and Red­wave Me­dia Kar­ratha branch man­ager Ju­dith Chap­man said the new for­mat was more “user-friendly”.

“It’s mak­ing ar­ti­cles eas­ier to find and also our busi­nesses eas­ier to con­nect with,” she said.

“We’re re­ally ex­cited about the new plat­form and it will make it a lot eas­ier for peo­ple to con­nect with us and for us to con­nect with our com­mu­nity.”

You can read the Pil­bara News on­line on the new plat­form at dig­i­taledi­tion.sme­ pil­baranews.

Pic­ture: Ali­cia Perera

Pil­bara News and Red­wave Me­dia Kar­ratha branch man­ager Ju­dith Chap­man and Pil­bara News jour­nal­ist Louise Alling­ham.

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