Cul­ture on cusp of a boom

Pilbara News - - News - Tom Zaun­mayr

A Pil­bara-born spir­i­tual healer has come back from an in­ten­sive East Coast busi­ness boot camp ready to show Aus­tralia the true heal­ing power of coun­try.

Josie Alec was one of 15 se­lected to take part in an two-month indige­nous busi­ness ac­cel­er­a­tor pro­gram, where par­tic­i­pants were given ac­cess to men­tor­ing and train­ing to fo­cus their busi­ness ideas.

Mrs Alec won plenty of ad­mi­ra­tion on the trip, so much so that she was in­vited back by In­vestible to have a shot at rep­re­sent­ing Aus­tralia at the Over­seas Tal­ent En­trepreneur­ship Con­fer­ence in Bei­jing.

Her busi­ness, for­merly known as Indi­jiarts Cul­tural Creative­ness, will soon have a new name to place on the la­bels of her bush reme­dies and skin prod­ucts.

“The trip was freaky, re­ally freaky,” she said.

“The first two weeks my brain ex­ploded, I was fum­bling through it like I didn’t know, then the third week some­thing hap­pened and every­thing just came to­gether.

“We need to cre­ate value and ba­si­cally em­power our peo­ple to­wards do­ing what we are best at do­ing. Through busi­ness we can do that.”

Mrs Alec said find­ing her niche mar­ket was the most im­por­tant les­son from the trip.

Busi­ness Cen­tre Pil­bara chief ex­ec­u­tive Paul Jag­ger said the Warlu Way pro­gram was hop­ing to find more can­di­dates like Mrs Alec to turn their ideas into busi­nesses.

“There is an un­tapped op­por­tu­nity here with some amaz­ing and unique re­sources, both in­land and coastal, and there are hun­dreds and thou­sands of peo­ple here who could be de­liv­er­ing unique prod­ucts and ser­vices to cre­ate a whole in­dus­try,” he said.

“How­ever, we have to be pre­pared to con­nect, col­lab­o­rate and co-pro­mote.

“We have some truly unique places that can be de­vel­oped and should be de­vel­oped largely through Abo­rig­i­nal peo­ple as the tra­di­tional own­ers of the land.”

Mr Jag­ger said he hoped Mrs Alec would be­come a men­tor to mo­ti­vate oth­ers.

Busi­ness Cen­tre Pil­bara tourism busi­ness ad­viser Jade Skot­niczny and Josie Alec. Pic­ture: Tom Zaun­mayr

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