Tourism guide aimed at driv­ing hol­i­days

Pilbara News - - News - Ali­cia Perera

A new tourism guide show­cas­ing the sights of the Pil­bara and Warlu Way to tour­ing mo­torists has been at­tract­ing a high level of in­ter­est among vis­i­tors to the re­gion, ac­cord­ing to its pub­lisher.

Last month, the Pil­bara Re­gional Coun­cil pro­duced a The Pil­bara and the Warlu Way, to draw WA res­i­dents’ at­ten­tion to the re­gion as a tourist des­ti­na­tion.

PRC chief ex­ec­u­tive Tony Fri­day said the guide was in­tended to “re-set per­cep­tions” of the Pil­bara among tourists and high­light the va­ri­ety of des­ti­na­tions in­clud­ing Kar­i­jini Na­tional Park, the Bur­rup Penin­sula, the Mack­erel Is­lands and old Onslow. “There’s a bit of a vac­uum in des­ti­na­tion mar­ket­ing for the Pil­bara,” he said.

“This has been a long­stand­ing is­sue where we’ve var­i­ous op­er­a­tors pop­ping up an do­ing their part bring­ing prod­ucts to the re­gion . . . but the re­gion’s got to get out and sell out it­self as a whole.

“The miss­ing piece of the puz­zle was a lack of des­ti­na­tion in­for­ma­tion.”

Mr Fri­day said the guide was es­pe­cially tar­geted at WA tourists on driv­ing hol­i­days, who needed to know about key Pil­bara des­ti­na­tions early on in their trip be­cause “once they’ve driven past them we’ve lost them”.

The guide is an up­date of a 2015 edi­tion. A com­pan­ion brochure be­ing re­leased in com­ing months.

Mr Fri­day said the book­let had sold in the thou­sands since its re­lease a few weeks ago.

You can find The Pil­bara and the Warlu Way guide in vis­i­tor cen­tres, lo­cal gov­ern­ment of­fices, tourism trans­port com­pa­nies, ac­com­mo­da­tion providers and air­ports across the re­gion.

An on­line ver­sion can be viewed at prc.wa.gov.au/project/ warlu-way-brochure.

Pic­ture: PRC

Pil­bara Re­gional Coun­cil project of­fi­cer Amelia Wa­ters with the agency's new tourism guide The Pil­bara and the Warlu Way.

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