Panel chat ends Boot­camp

Pilbara News - - News - Ali­cia Per­era

Three WA en­trepreneurs shared their tips and ad­vice with lo­cal busi­ness peo­ple keen to pur­sue their ca­reer dreams in an en­gag­ing panel dis­cus­sion to fin­ish the 2017 Pil­bara Busi­ness Boot­camp.

In a ses­sion fa­cil­i­tated by Kar­ratha & Dis­tricts Cham­ber of Com­merce & In­dus­try pres­i­dent Ky­lah Mor­ri­son, pan­el­lists Kara Lauder — Kader Boot Co-founder, Mar­garet River Dis­cov­ery co-owner/op­er­a­tor Sean Block­sidge and start-up Crib­ber co-founder Jas­min Ward opened up about the con­trib­u­tors to their suc­cess, what prompted them to take their first steps as en­trepreneurs and their ad­vice for other busi­ness founders.

Mrs Lauder was a stand out, pro­vid­ing a Pil­bara per­spec­tive on her ex­pe­ri­ence of start­ing a west­ern boot busi­ness from her home in Parabur­doo. The en­ter­prise was see­ing ris­ing cus­tomer de­mand, had taken her on a pro­mo­tional trip to Hol­ly­wood for the 2017 Academy Awards and coun­try mu­sic star Kirsty Lee Akers had come aboard as a brand am­bas­sador.

She said putting in the time and ef­fort to craft a top qual­ity prod­uct had been key to her suc­cess.

“Hav­ing a great prod­uct just speaks for it­self. I spent six years get­ting the prod­uct right,” she said. “A lot of peo­ple seem to think it’s an overnight thing that you can just have a prod­uct and you can sell it but I think you re­ally need to be­lieve (in it) and you have to work hard.

“Af­ter six years we’re so happy with our boots. Peo­ple try them on and want to buy an­other one. Then they tell their friends about them and it’s other peo­ple talk­ing about your prod­uct that will sell it more than any­thing I can put out on so­cial me­dia.”

She en­cour­aged small busi­nesses to col­lab­o­rate with sim­i­lar com­pa­nies that were not com­peti­tors to help each other suc­ceed.

Mr Block­sidge said the in­ter­net and the op­por­tu­ni­ties it pre­sented for mar­ket­ing di­rectly to cus­tomers had been the big­gest fac­tor in the suc­cess of his re­gional tourism com­pany, which con­sis­tently rates as the num­ber one Mar­garet River tourist ex­pe­ri­ence on TripAd­vi­sor.

“I work pretty hard on so­cial me­dia, I’m on Face­book and In­sta­gram. That would be the key fo­cus for me,” he said.

“Yes you have to run great tours, all the busi­ness be­hind the scenes has got to be fab­u­lous, but it’s very much about hav­ing a fo­cus on dig­i­tal for me.”

Ms Ward rec­om­mended seek­ing out a big com­pany, such as Wood­side in Crib­ber’s case, as a part­ner or ad­vo­cate and be­ing per­sis­tent about pur­su­ing them.

Mrs Mor­ri­son said the panel seg­ment, a reg­u­lar fix­ture of the Busi­ness Boot­camp, al­lowed guests to ask ques­tions of en­trepreneurs about the early stages of their ca­reers.

Pic­ture: Ali­cia Per­era

Pil­bara Busi­ness Boot­camp pan­el­lists Sean Block­sidge, Jas­min Ward and Kara Lauder.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.