Pilbara News - - Lifestyle - Ali­cia Per­era

“Em­brace cre­ativ­ity to stand out in busi­ness” was the mes­sage to at­ten­dees at the lat­est Busi­ness Cen­tre Pil­bara’s Af­ter 5 event.

Held at the ibis Styles Ho­tel late last month, about 60 women at­tended the third Pil­bara Women’s Net­work ses­sion of its type of the year to min­gle, en­joy drinks and canapes and get some in­sights into the theme of chang­ing the sta­tus quo and chal­leng­ing pub­lic per­cep­tions.

So­cial me­dia mar­keter, comedian and key­note speaker Jor­dana Boren­sz­tajn was a hit with an en­ter­tain­ing speech about over­com­ing fear, tak­ing risks and know­ing it is “OK to fail” on the way to in­di­vid­ual suc­cess.

To prove her point, she ended with the story of Zucker Up, her crowd­funded mis­sion across the world to meet Face­book founder Mark Zucker­berg and make him laugh — all while dressed as a gi­ant Face­book “Like” thumb.

Af­ter her pre­sen­ta­tion, the au­di­ence split into three groups for a se­ries of fun net­work­ing games to help them re­con­nect with their creative sides.

Ms Boren­sz­tajn said free­ing up cre­ativ­ity could help peo­ple find greater ful­fil­ment in both their pro­fes­sional and per­sonal lives.

“We’re all creative and a lot of peo­ple think it’s black and white, but it’s just a mat­ter of iden­ti­fy­ing it in your­self,” she said.

“There is a lot of fear, and fear can in­hibit.

“It’s just about find­ing cre­ativ­ity and tak­ing a risk, be­cause the risk is so worth it.”

Ms Boren­sz­tajn said be­ing com­fort­able with cre­ativ­ity and in­no­va­tion was es­pe­cially im­por­tant for any­one want­ing to stand out in the mod­ern busi­ness world.

Pil­bara Women's Net­work Af­ter 5 key­note speaker Jor­dana Boren­sz­tajn. Pic­ture: Pip Arthur/ Pip's Pho­tog­ra­phy

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