WOMEN IN BUSINESS
AFTER 5 EVENT INSPIRES.
“Embrace creativity to stand out in business” was the message to attendees at the latest Business Centre Pilbara’s After 5 event.
Held at the ibis Styles Hotel late last month, about 60 women attended the third Pilbara Women’s Network session of its type of the year to mingle, enjoy drinks and canapes and get some insights into the theme of changing the status quo and challenging public perceptions.
Social media marketer, comedian and keynote speaker Jordana Borensztajn was a hit with an entertaining speech about overcoming fear, taking risks and knowing it is “OK to fail” on the way to individual success.
To prove her point, she ended with the story of Zucker Up, her crowdfunded mission across the world to meet Facebook founder Mark Zuckerberg and make him laugh — all while dressed as a giant Facebook “Like” thumb.
After her presentation, the audience split into three groups for a series of fun networking games to help them reconnect with their creative sides.
Ms Borensztajn said freeing up creativity could help people find greater fulfilment in both their professional and personal lives.
“We’re all creative and a lot of people think it’s black and white, but it’s just a matter of identifying it in yourself,” she said.
“There is a lot of fear, and fear can inhibit.
“It’s just about finding creativity and taking a risk, because the risk is so worth it.”
Ms Borensztajn said being comfortable with creativity and innovation was especially important for anyone wanting to stand out in the modern business world.