Net gain for shop­pers

Pinjarra Murray Times - - NEWS -

THE sta­tis­tics are in and they re­veal that Man­durah res­i­dents are on­line shop­ping ad­dicts.

AusPost re­ported that for the sec­ond year in a row Man­durah was one of the top 10 post­codes in Aus­tralia for on­line sales for the sec­ond year in a row.

Lo­cal busi­ness an­a­lyst Michael Stafford has warned bricks and mor­tar re­tail­ers to lift their game in or­der to com­pete.

“Man­durah shop­pers are build­ing a new habit of on­line shop­ping,” he said.

“Once this habit is in­grained, it’s go­ing to be very dif­fi­cult if not im­pos­si­ble to change them back and once the habit is in­grained, the spend pat­tern will move be­yond dis­cre­tionary spend­ing items to all shop­ping seg­ments.

“All Man­durah bricks and mor­tar re­tail­ers need to lift their per­for­mance; it’s a bat­tle for sur­vival.”

Man­durah is num­ber one in Aus­tralia for de­liv­er­ies of spe­cialty food and liquor, with 45 per cent of pur­chases com­ing from Halls Head, Meadow Springs and Green­fields.

The City ranks third for health and beauty de­liv­er­ies, sixth for books, mu­sic, soft­ware and mag­a­zines, tenth for depart­ment store prod­ucts and tenth for hob­bies and recre­ational goods.

Mr Stafford said Man­durah had a high in­vest­ment in build­ings.

“What hap­pens when you have a high level of in­vest­ment in new build­ings?” he said.

“Peo­ple and busi­nesses will spend and in Man­durah peo­ple are go­ing on­line to do this. On­line sta­tis­tics tell us that peo­ple are buy­ing wants not needs on­line.

“This is all dis­cre­tionary spend which is strongly mo­ti­vated by two big fac­tors – range of prod­ucts avail­able and con­ve­nience of shop­ping.”

Mr Stafford said it was strange that Man­durah did not rank in the top 10 for home wares and ap­pli­ance de­liv­er­ies.

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