Brand New Direction
More visits sought
The Shire of Murray adopts new branding logos to help market tourism in Pinjarra and Dwellingup.
THE Shire of Murray has adopted new branding logos for Pinjarra and Dwellingup to further develop marketing of the two towns.
Funding was allocated in last year’s budget to develop a branding strategy and, after workshops and community consultation, a preferred option for each town was selected and adopted.
According to a council report, well-branded towns strengthened positioning, product development and marketing efforts to increase investment in Pinjarra and Dwellingup.
The branding would further help establish a district brand and other town brands.
Increased investment and visitation would result in more sustainable, financially viable, thriving towns with increased community services, improved opportunities and revenue for business.