Shires Peel­ing away

Pinjarra Murray Times - - FRONT PAGE - Jill Burgess

THE Shire of Mur­ray and Shire of Ser­pen­tine-Jar­rah­dale will re­view their con­tri­bu­tions to the Man­durah and Peel Tourism As­so­ci­a­tion (MAPTO).

The re­view comes af­ter it was re­vealed MAPTO will only fo­cus on Man­durah’s grow­ing tourism sec­tor in the fu­ture.

Man­durah Mayor Rhys Wil­liams told last week’s coun­cil meet­ing that ac­cord­ing to re­cent con­sumer re­search, the ma­jor em­pha­sis should be on build­ing Man­durah’s rep­u­ta­tion.

“We are over­whelm­ingly the big­gest con­trib­u­tor to MAPTO and the coun­cil wants to en­sure ratepay­ers’ money is be­ing used to build Man­durah’s des­ti­na­tion as a place of cul­tural en­rich­ment, di­ver­sity and ad­ven­ture,” he said.

Fund­ing ar­range­ments with MAPTO cease on Au­gust 31, with a four-year agree­ment then start­ing.

The new agree­ment will fo­cus ex­clu­sively on de­vel­op­ment of Man­durah’s visi­tor econ­omy, along with prod­uct de­vel­op­ment, in­vest­ment at­trac­tion and des­ti­na­tion brand­ing.

MAPTO chief ex­ec­u­tive Karen Priest said MAPTO was look­ing for­ward to the new op­por­tu­ni­ties the agree­ment would bring.

Mur­ray Shire Pres­i­dent David Bolt said the coun­cil had en­joyed a pro­duc­tive re­la­tion­ship with MAPTO and val­ued its ex­per­tise and as­sis­tance.

Shire of Ser­pen­tine-Jar­rah­dale Pres­i­dent Michelle Rich said the coun­cil un­der­stood the need for Man­durah to bet­ter de­fine it­self as a tourism des­ti­na­tion.

The Shire of Wa­roona did not re­spond to a re­quest for com­ment.

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