Shires Peeling away
THE Shire of Murray and Shire of Serpentine-Jarrahdale will review their contributions to the Mandurah and Peel Tourism Association (MAPTO).
The review comes after it was revealed MAPTO will only focus on Mandurah’s growing tourism sector in the future.
Mandurah Mayor Rhys Williams told last week’s council meeting that according to recent consumer research, the major emphasis should be on building Mandurah’s reputation.
“We are overwhelmingly the biggest contributor to MAPTO and the council wants to ensure ratepayers’ money is being used to build Mandurah’s destination as a place of cultural enrichment, diversity and adventure,” he said.
Funding arrangements with MAPTO cease on August 31, with a four-year agreement then starting.
The new agreement will focus exclusively on development of Mandurah’s visitor economy, along with product development, investment attraction and destination branding.
MAPTO chief executive Karen Priest said MAPTO was looking forward to the new opportunities the agreement would bring.
Murray Shire President David Bolt said the council had enjoyed a productive relationship with MAPTO and valued its expertise and assistance.
Shire of Serpentine-Jarrahdale President Michelle Rich said the council understood the need for Mandurah to better define itself as a tourism destination.
The Shire of Waroona did not respond to a request for comment.