Halls Head woman Joanna Moss had a date with Shark Tank.
DATE magnate Joanna Moss wanted to invest beyond seed capital with her fruitful business and turned to Channel 10’s Shark Tank to reach the next step.
The Tasty Date owner and founder makes handmade chocolate and yoghurt covered dates.
The mother of two currently supplies the sweet treats to Gilbert’s Fresh in Mandurah, as well as 15 different stores around Perth.
She said her business idea started as a joke between friends.
“My husband had a job in Saudi Arabia for five years and when we were living there I used to bring back dates with almonds inside them for friends,” she said.
“When I came back to live in WA, I told them bad luck – they won’t be getting the dates anymore and they joked and said I should make them some.”
The Halls Head resident said she went from starting her business and creating only a few flavours to now selling 25 types of spruced up dates.
“They’re all handmade by myself – I hand-open them, seed them, hand-peel them and hand-coat them in chocolate or yoghurt,” she said.
Mrs Moss said although she did not get a deal from the Shark Tank investors when she appeared on the show, they gave her good advice.
“They loved my product and it was a great experience,” she said.
Joanna Moss with some of her date treats.