Shark taste

Pinjarra Murray Times - - NEWS -

Halls Head woman Joanna Moss had a date with Shark Tank.

DATE mag­nate Joanna Moss wanted to in­vest be­yond seed cap­i­tal with her fruit­ful busi­ness and turned to Chan­nel 10’s Shark Tank to reach the next step.

The Tasty Date owner and founder makes hand­made choco­late and yo­ghurt cov­ered dates.

The mother of two cur­rently sup­plies the sweet treats to Gil­bert’s Fresh in Man­durah, as well as 15 dif­fer­ent stores around Perth.

She said her busi­ness idea started as a joke be­tween friends.

“My hus­band had a job in Saudi Ara­bia for five years and when we were liv­ing there I used to bring back dates with al­monds in­side them for friends,” she said.

“When I came back to live in WA, I told them bad luck – they won’t be get­ting the dates any­more and they joked and said I should make them some.”

The Halls Head res­i­dent said she went from start­ing her busi­ness and cre­at­ing only a few flavours to now sell­ing 25 types of spruced up dates.

“They’re all hand­made by my­self – I hand-open them, seed them, hand-peel them and hand-coat them in choco­late or yo­ghurt,” she said.

Mrs Moss said al­though she did not get a deal from the Shark Tank in­vestors when she ap­peared on the show, they gave her good ad­vice.

“They loved my prod­uct and it was a great ex­pe­ri­ence,” she said.

Pic­ture: Jon Hew­son d485055

Joanna Moss with some of her date treats.

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