restoreAmateursAmateurs restored to its former glory
CAIRNS Amateurs organisers are looking to restore the carnival to its former glory by giving fashion events a facelift, improving members-only perks and targeting young racegoers.
The transformation comes in response to declining gate numbers, caused by changes to liquor laws and the economic downturn.
Amateurs chief executive officer Graham Thornton said this year’s carnival would be a period of reinvigoration for the event.
“It injects over $15 million each year into the local economy so it’s crucial that it goes ahead as a success and continues into the future,” he said.
“It’s been a rough couple of years and it’s important for people to come and support us.”
Last year, 4000 people attended on Friday and 8000 on Saturday.
Full-strength alcohol will be available in members’ areas, in a new corporate marquee and at The Garden Party.
Fashion will have a greater focus, with a new men’s category at Fashions on the Field, better prizes and a new emerging designer competition.
A new young membership for 18 to 35-year-old professionals has been introduced to lure a new generation of racing enthusiasts.
Mr Thornton encouraged racegoers to take up membership and enjoy a full range of benefits, including entry to exclusive areas, the Amateurs Ball and more.
And he has a message for punters considering a trip to the track in September: “Let your hair down, shake off all the financial blues, get out and have some fun and help us inject that money back into the Cairns economy.”
The three-day carnival kicks off on September 2 with the Ladies Fashion High Tea and the Presidents Welcome Cocktail Party.
ANZ Corporate Networking Marquee, Fashions on the Field, The Garden Party and Members Trackside Dining will be held on September 3 and 4.
Tobruk Memorial Pool will be transformed into the annual Amateurs Ball on September 3.
For more information visit www.cairnsamateurs. org.au or call 4033 1135.