re­storeA­ma­teursA­ma­teurs re­stored to its for­mer glory

Port Douglas & Mossman Gazette - - CAIRNS AMATEURS FEATURE -

CAIRNS Amateurs or­gan­is­ers are look­ing to re­store the car­ni­val to its for­mer glory by giv­ing fashion events a facelift, im­prov­ing mem­bers-only perks and tar­get­ing young race­go­ers.

The trans­for­ma­tion comes in re­sponse to de­clin­ing gate num­bers, caused by changes to liquor laws and the eco­nomic down­turn.

Amateurs chief ex­ec­u­tive of­fi­cer Gra­ham Thorn­ton said this year’s car­ni­val would be a pe­riod of rein­vig­o­ra­tion for the event.

“It in­jects over $15 mil­lion each year into the lo­cal econ­omy so it’s cru­cial that it goes ahead as a suc­cess and con­tin­ues into the fu­ture,” he said.

“It’s been a rough cou­ple of years and it’s im­por­tant for peo­ple to come and sup­port us.”

Last year, 4000 peo­ple at­tended on Fri­day and 8000 on Satur­day.

Full-strength al­co­hol will be avail­able in mem­bers’ ar­eas, in a new cor­po­rate mar­quee and at The Gar­den Party.

Fashion will have a greater fo­cus, with a new men’s cat­e­gory at Fash­ions on the Field, bet­ter prizes and a new emerg­ing de­signer com­pe­ti­tion.

A new young mem­ber­ship for 18 to 35-year-old pro­fes­sion­als has been in­tro­duced to lure a new gen­er­a­tion of rac­ing en­thu­si­asts.

Mr Thorn­ton en­cour­aged race­go­ers to take up mem­ber­ship and en­joy a full range of ben­e­fits, in­clud­ing en­try to ex­clu­sive ar­eas, the Amateurs Ball and more.

And he has a mes­sage for pun­ters con­sid­er­ing a trip to the track in Septem­ber: “Let your hair down, shake off all the fi­nan­cial blues, get out and have some fun and help us in­ject that money back into the Cairns econ­omy.”

The three-day car­ni­val kicks off on Septem­ber 2 with the Ladies Fashion High Tea and the Pres­i­dents Wel­come Cock­tail Party.

ANZ Cor­po­rate Net­work­ing Mar­quee, Fash­ions on the Field, The Gar­den Party and Mem­bers Trackside Din­ing will be held on Septem­ber 3 and 4.

To­bruk Me­mo­rial Pool will be trans­formed into the an­nual Amateurs Ball on Septem­ber 3.

For more in­for­ma­tion visit www.cairn­sa­ma­teurs. org.au or call 4033 1135.

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