Survey supports Carnivale
before even making a booking for accommodation, which is mostly done online.”
The decrease in accommodation stays is a result of the endlessly rising Aussie dollar which is making Australia an expensive holiday destination.
Money was definitely an issue for visitors as they made negative comments within the survey suggesting that the costs in this region were too expensive, and there was requests for longer trading hours and cheaper accommodation options.
The mean holiday budget for respondents holidaying in Port Douglas and Daintree was $2370 for an average travel party of 1.67 adults and 0.31 children.
Carnivale not only puts Port Douglas on the map, it also highlights surrounded areas with 44.6 per cent of visitors going to Cape Tribulation followed by 41.8 per cent visiting Mossman and 35 per cent going to Daintree Village.
Port Douglas Chamber of Commerce President Ken Dobbs said Carnivale is an important component of the tourism industry and will run in conjunction with the Cairns Challenge ironman event next year to increase international interest.
More than half of the visitors said their favourite Carnivale events included beach activities, food and wine, the street parade, music and seafood.
The top five motivations for coming to Port Douglas included rest and relaxation, visiting the reef, the climate, the beaches and to experience the natural environment. THE Port Douglas Chamber of Commerce and the Tourism Port Douglas Daintree are teaming up to host a tourism business forum next week to inform local businesses about the region’s “brand”.
TPDD executive offcer Doug Ryan has will provide information on the tourism industry structure, trends and supply chains.
The forum aims to educate people on the role of TPDD in promoting Port Douglas and the work it undertakes in our region.
A business survey conducted by Port Douglas Chamber of Commerce indicated there was a need for businesses to better understand the relationship between TPDD and the local businesses.
“ I will be discussing a variety of statistics in relation to the Port Douglas Carnivale survey including the number of domestic and international visitors to our region, the length of time people visit, the type of accommodation that is favoured, motivations for travel to the area, budgets and Port Douglas Carnivale,” Mr Ryan said.
Chamber of Commerce retail spokesman Doug Calvert said that the forum is an opportunity for local businesses to receive information about the Port Douglas brand.
“Understanding how the supply chain operates will assist businesses to better position their company to meet current and projected tourist expectations,” he said.
All business owners are invited to the forum at the Port Douglas Community Hall from 5.30pm on November 23.
Carnivale crowd: more and more visitors are coming to the region for the festival