Car­ni­vale kicks off new cam­paign

Port Douglas & Mossman Gazette - - NEWS -

THE 2011 Port Dou­glas Car­ni­vale mar­ket­ing cam­paign has re­ceived a makeover.

Car­ni­vale or­gan­is­ers yes­ter­day re­vealed an up­dated and re­freshed de­sign which high­lights the suc­cess of last year’s mask theme.

Car­ni­vale man­ager Mar­tine Cot­ton said ex­cel­lent feed­back from last year prompted or­gan­is­ers to re­tain the brand el­e­ments of “Taste, Watch, Dance, Play”.

“Peo­ple told us they loved the crazy mask and copy theme,” she said.

“We re-worked the mask and moved away from the reef and dive mask con­cept to in­cor­po­rate the rain­for­est as the sec­ond icon of the re­gion.”

The 2011 mask fea­tures a green leaf base which is clev­erly dec­o­rated by a va­ri­ety of im­ages which de­fine the re­gion’s best qual­i­ties. The leaves are stud­ded with glitz and glam­our and topped off to cap­ture the food, fun and sense of the Car­ni­vale fes­ti­val.

“Ex­pect to see the cre­ative pop­ping up ev­ery­where as we start to ramp up the cam­paign this year,” Ms Cot­ton said.

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