Ex­pert to help get lo­cal tills ring­ing

Port Douglas & Mossman Gazette - - NEWS - SAM SMALLBONE

SO­CIAL cap­i­tal­ist and au­thor Peter Kenyon is head­ing to Port Dou­glas to mo­ti­vate lo­cal busi­ness own­ers and tourism op­er­a­tors.

His pre­sen­ta­tion “Get­ting the Tills Ring­ing in Tough Times” fo­cuses on sto­ries and prac­tices for tourism ori­en­tated busi­nesses in ru­ral and re­gional ar­eas in Aus­tralia.

“My pre­sen­ta­tion is about re­mind­ing busi­nesses to go back to the ba­sics when times are tough and re­flect on what you can do to get the tills ac­tu­ally ring­ing,” he said.

“I will be fo­cus­ing on prac­ti­cal ex­am­ples from other busi­nesses in ru­ral ar­eas to pro­vide them with strate­gies and in­spire them.

“It will be a very prac­ti­cal talk which pro­vides af­fec­tive ex­am­ples on the types of things peo­ple are do­ing in ru­ral ar­eas across Aus­tralia to keep the money com­ing in.”

Mr Kenyon said “it’s not rocket science” and will be dis­cussing the four crit­i­cal el­e­ments of do­ing well in dif­fi­cult times.

“I am go­ing to fo­cus on cus­tomer ser­vice, in­no­va­tive mar­ket­ing ’how not to be bland’, mo­ti­va­tion of staff and col­lab­o­ra­tion be­tween busi­nesses,” he said.

His visit to the re­gion was or­gan­ised by the Cairns Re­gional Coun­cil and Tourism Port Dou­glas Dain­tree to en­cour­age lo­cals to think “out of the box” in hard times.

He is very well known through­out Aus­tralia and New Zealand for his work with com­mu­ni­ties in busi­ness en­ter­prise ex­pan­sion and re­ten­tion - work­ing par­tic­u­larly with com­mu­ni­ties fac­ing eco­nomic down­turn.

The pre­sen­ta­tion will be held at the Ry­dges Sabaya Re­sort in Port Dou­glas be­tween 12.30pm and 2.30pm on March 9.

Places are lim­ited and peo­ple want­ing to at­tend need to RSVP to Tara Bennett from Tourism Port Dou­glas Dain­tree on info@tpdd. com.au or on 4099 4588 by March 7.

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