Floods, cyclones, but there is light at the end of the tunnel with weather patterns predicted to return to normal. TPDD implemented our disaster response strategy, which is designed to stimulate the market as soon as reasonably possible. It is a three part strategy. First is to notify the industry that we are operational and that Port Douglas and Daintree are operating with minimal effect. We achieve this through emails to our extensive media and industry data bases, producing videos and photo galleries of visitors enjoying the region, and the extensive use of social media. We encourage all the industry to do the same. We produced a video and stills in conjunction with TQ shortly after the floods which was distributed throughout TQ and our extensive data bases. The second part of the strategy is to engage Government and the leading Tourism bodies. I met with the Deputy Premier Paul Lucas and DEEDI’s Director-General Ian Fletcher and Asst Director-General Paul Martyn, highlighting the dire effects on our region. Recommending further marketing funding on the $10 million already offered and immediate investment and support in local development. Ongoing meetings are continuing with TQ and TTNQ. Subsequently I met with the Premier Anna Bligh and our new Tourism Minister Jan Jarrett. Some robust discussion was held with the Minister and her responses were supportive, despite only being in the position for two days. The Minister’s experience with the Whitsundays gives her a good understanding on economies reliant on tourism. The third part of the strategy is to engage the press and distribute good news stories. Over the last three weeks we have hosted 11 media, many of them high profile such as Women’s Day, Australian Traveller, AAP and Madison Magazine, with more to come. We are also hosting a number of trade familiarisations. Over the next few months some major campaigns will be rolled out including the planned branding launch for our region in March of $530,000 as mentioned by the Premier. It was great to have the Premier in the region and subsequently to see another $2 million earmarked for the recovery of the industry. Our best wishes have to go to Jungle Surfing Canopy Tours and Daintree Discovery Centre for success at this weekend’s Australian Tourism Awards. The winner of our viral campaign a $5500 holiday to Port Douglas is a major fan of the region who last visited with her husband to celebrate their wedding anniversary in 2009. This online competition was sent out to one of our databases of over 12,000 emails and received over 4000 entries. Our strategy was to use the competition to boost interest in the destination during the low season when people are researching and planning travel options. The competition increased visitation to our website by 82 per cent over the same period last year which was an excellent result. One of the highest number of referrals were directly from Tourism Port Douglas Daintree’s Facebook page. Entrants sent over 11,000 emails referring Port Douglas & Daintree to their friends to qualify for the competition. This is the fourth viral campaign and part of our online strategy that continues throughout the year. We are starting a spa advisory group to look at opportunities for this important part of the experience of our region. This group, along with our business, incentive and conference group and the wedding group ensure our strategies in these markets are effective.