Tourism Talk

Port Douglas & Mossman Gazette - - TOURISM TALK -

Floods, cy­clones, but there is light at the end of the tun­nel with weather pat­terns pre­dicted to re­turn to nor­mal. TPDD im­ple­mented our disas­ter re­sponse strat­egy, which is de­signed to stim­u­late the mar­ket as soon as rea­son­ably pos­si­ble. It is a three part strat­egy. First is to no­tify the in­dus­try that we are op­er­a­tional and that Port Dou­glas and Dain­tree are op­er­at­ing with min­i­mal ef­fect. We achieve this through emails to our ex­ten­sive me­dia and in­dus­try data bases, pro­duc­ing videos and photo gal­leries of vis­i­tors en­joy­ing the re­gion, and the ex­ten­sive use of so­cial me­dia. We en­cour­age all the in­dus­try to do the same. We pro­duced a video and stills in con­junc­tion with TQ shortly af­ter the floods which was dis­trib­uted through­out TQ and our ex­ten­sive data bases. The sec­ond part of the strat­egy is to en­gage Gov­ern­ment and the lead­ing Tourism bod­ies. I met with the Deputy Premier Paul Lu­cas and DEEDI’s Di­rec­tor-Gen­eral Ian Fletcher and Asst Di­rec­tor-Gen­eral Paul Mar­tyn, high­light­ing the dire ef­fects on our re­gion. Rec­om­mend­ing fur­ther mar­ket­ing fund­ing on the $10 mil­lion al­ready of­fered and im­me­di­ate in­vest­ment and sup­port in lo­cal de­vel­op­ment. On­go­ing meet­ings are con­tin­u­ing with TQ and TTNQ. Sub­se­quently I met with the Premier Anna Bligh and our new Tourism Min­is­ter Jan Jar­rett. Some ro­bust dis­cus­sion was held with the Min­is­ter and her re­sponses were sup­port­ive, de­spite only be­ing in the po­si­tion for two days. The Min­is­ter’s ex­pe­ri­ence with the Whit­sun­days gives her a good un­der­stand­ing on economies re­liant on tourism. The third part of the strat­egy is to en­gage the press and dis­trib­ute good news sto­ries. Over the last three weeks we have hosted 11 me­dia, many of them high pro­file such as Women’s Day, Aus­tralian Trav­eller, AAP and Madi­son Mag­a­zine, with more to come. We are also host­ing a num­ber of trade fa­mil­iari­sa­tions. Over the next few months some ma­jor cam­paigns will be rolled out in­clud­ing the planned brand­ing launch for our re­gion in March of $530,000 as men­tioned by the Premier. It was great to have the Premier in the re­gion and sub­se­quently to see an­other $2 mil­lion ear­marked for the re­cov­ery of the in­dus­try. Our best wishes have to go to Jun­gle Surf­ing Canopy Tours and Dain­tree Dis­cov­ery Cen­tre for suc­cess at this week­end’s Aus­tralian Tourism Awards. The win­ner of our vi­ral cam­paign a $5500 hol­i­day to Port Dou­glas is a ma­jor fan of the re­gion who last vis­ited with her hus­band to cel­e­brate their wed­ding an­niver­sary in 2009. This on­line competition was sent out to one of our data­bases of over 12,000 emails and re­ceived over 4000 en­tries. Our strat­egy was to use the competition to boost in­ter­est in the des­ti­na­tion dur­ing the low sea­son when peo­ple are re­search­ing and plan­ning travel op­tions. The competition in­creased visi­ta­tion to our web­site by 82 per cent over the same pe­riod last year which was an ex­cel­lent re­sult. One of the high­est num­ber of re­fer­rals were di­rectly from Tourism Port Dou­glas Dain­tree’s Face­book page. En­trants sent over 11,000 emails re­fer­ring Port Dou­glas & Dain­tree to their friends to qual­ify for the competition. This is the fourth vi­ral cam­paign and part of our on­line strat­egy that con­tin­ues through­out the year. We are start­ing a spa ad­vi­sory group to look at op­por­tu­ni­ties for this im­por­tant part of the ex­pe­ri­ence of our re­gion. This group, along with our busi­ness, in­cen­tive and con­fer­ence group and the wed­ding group en­sure our strate­gies in these mar­kets are ef­fec­tive.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.