Famil faces arrive
ALMOST a dozen international and domestic media writers will be arriving in Port Douglas this weekend as part of the global familiarisation marketing initiatives to boost Australian tourism.
The small group is among the 200 news journalists, writers and bloggers being sent to Queensland this week as part of Tourism Queensland’s and Tourism Australia’s $10 million global recovery strategy “Nothing Beats Queensland”.
Nine media writers will explore the Daintree Rainforest, visiting the Daintree Discovery Centre and Cape Tribulation’s award-winning Jungle Surfing Adventures to obtain their take on the region after the recent natural disasters.
Federal Minister for Tourism Martin Ferguson said the week-long familiarisation event will see 122 hand-picked international journalists from 22 countries travelling to more than 20 Queensland destinations.
“The journalists will get to experience some of the places featured in Oprah’s tour of Australia in December such as Hamilton Island, Cairns, Noosa, Port Douglas, Hervey Bay, Sunshine Coast, Airlie Beach, Palm Cove, Fraser Island, Warwick, Stanthorpe, Moreton Island, Ballandean and Brisbane,” he said.
“This is a very cost effective way of getting the word out through some of the highest circulating publications, TV and radio stations as well as online news and travel blog sites that Queensland is recovering, open for business and that Nothing Beats Queensland.”
The initiative is one of the strategies funded from the joint Federal and State Government campaign. One of the aims is to promote Port Douglas in lead-up to the Great Barrier Reef Marathon Festival in November.
Federal Tourism Minister Martin Ferguson said Tourism Queensland and Tourism Australia are about to embark on one of the largest coordinated tourism marketing initiatives in Australian history.
“This blitz will use activity such as Queensland television specials, major radio promotions, extensive newspaper and magazine coverage, sales campaigns in partnership with airlines, travel companies and major hotel chains, online promotions via Facebook and YouTube and other creative initiatives,” he said.
“In short-over the next few weeks Queensland will be everywhere.’
The Great Barrier Reef Marathon Festival is set to be held on November 12 and will offer a variety of events for all ages from a 5km course to an epic 74km ultra-marathon.
Registrations are now open for the Great Barrier Reef Marathon Festival at www.greatbarrierreefmarathon.com.au.