Famil faces ar­rive

Port Douglas & Mossman Gazette - - NEWS -

AL­MOST a dozen in­ter­na­tional and do­mes­tic me­dia writers will be ar­riv­ing in Port Dou­glas this week­end as part of the global fa­mil­iari­sa­tion mar­ket­ing ini­tia­tives to boost Aus­tralian tourism.

The small group is among the 200 news jour­nal­ists, writers and blog­gers be­ing sent to Queens­land this week as part of Tourism Queens­land’s and Tourism Aus­tralia’s $10 mil­lion global re­cov­ery strat­egy “Noth­ing Beats Queens­land”.

Nine me­dia writers will ex­plore the Dain­tree Rain­for­est, vis­it­ing the Dain­tree Dis­cov­ery Cen­tre and Cape Tribu­la­tion’s award-win­ning Jun­gle Surf­ing Ad­ven­tures to ob­tain their take on the re­gion af­ter the re­cent nat­u­ral dis­as­ters.

Fed­eral Min­is­ter for Tourism Martin Fer­gu­son said the week-long fa­mil­iari­sa­tion event will see 122 hand-picked in­ter­na­tional jour­nal­ists from 22 coun­tries trav­el­ling to more than 20 Queens­land des­ti­na­tions.

“The jour­nal­ists will get to ex­pe­ri­ence some of the places fea­tured in Oprah’s tour of Aus­tralia in De­cem­ber such as Hamil­ton Is­land, Cairns, Noosa, Port Dou­glas, Her­vey Bay, Sun­shine Coast, Air­lie Beach, Palm Cove, Fraser Is­land, War­wick, Stan­thorpe, Moreton Is­land, Bal­lan­dean and Bris­bane,” he said.

“This is a very cost ef­fec­tive way of get­ting the word out through some of the high­est cir­cu­lat­ing pub­li­ca­tions, TV and ra­dio sta­tions as well as on­line news and travel blog sites that Queens­land is re­cov­er­ing, open for busi­ness and that Noth­ing Beats Queens­land.”

The ini­tia­tive is one of the strate­gies funded from the joint Fed­eral and State Gov­ern­ment cam­paign. One of the aims is to pro­mote Port Dou­glas in lead-up to the Great Bar­rier Reef Marathon Fes­ti­val in Novem­ber.

Fed­eral Tourism Min­is­ter Martin Fer­gu­son said Tourism Queens­land and Tourism Aus­tralia are about to em­bark on one of the largest co­or­di­nated tourism mar­ket­ing ini­tia­tives in Aus­tralian his­tory.

“This blitz will use ac­tiv­ity such as Queens­land tele­vi­sion spe­cials, ma­jor ra­dio pro­mo­tions, ex­ten­sive news­pa­per and mag­a­zine cov­er­age, sales cam­paigns in part­ner­ship with air­lines, travel com­pa­nies and ma­jor ho­tel chains, on­line pro­mo­tions via Face­book and YouTube and other cre­ative ini­tia­tives,” he said.

“In short-over the next few weeks Queens­land will be ev­ery­where.’

The Great Bar­rier Reef Marathon Fes­ti­val is set to be held on Novem­ber 12 and will of­fer a va­ri­ety of events for all ages from a 5km course to an epic 74km ul­tra-marathon.

Reg­is­tra­tions are now open for the Great Bar­rier Reef Marathon Fes­ti­val at www.great­bar­ri­er­reef­marathon.com.au.

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