In­no­va­tion earns the votes of the peo­ple

Port Douglas & Mossman Gazette - - NEWS -

GUY Bes­ley hopes peo­ple like him.

That’s be­cause Guy and the team at Lat­i­tude Re­sorts in Port Dou­glas have been nom­i­nated for the Tel­stra Busi­ness Awards 2011 in both the mi­cro-busi­ness and peo­ple’s choice cat­e­gories.

There are nine cat­e­gories in the awards, which are open to most Aus­tralian busi­nesses.

Mr Bes­ley said the awards re­warded in­no­va­tion.

“For a small com­pany, I think we’re pretty in­no­va­tive,” he said. “A lot of things we’re do­ing are re­ally unique, es­pe­cially in terms of mar­ket­ing ini­tia­tives.

“We work a great deal with so­cial me­dia, fo­cussing more heav­ily on Twit­ter than Face­book, but we’re do­ing a lot of ex­per­i­men­ta­tion.

“I’m get­ting hun­dreds of views daily on my blog. It’s all about pro­mot­ing the des­ti­na­tion.”

As a smaller tourism ser­vices provider, Mr Bes­ley said it was im­por­tant for Lat­i­tude Re­sorts to work with other com­pa­nies.

“We’ve put to­gether a whole­sale brochure for the inde- pen­dent travel agent net­work, bring­ing to­gether 30 ac­com­mo­da­tion houses and 25 tour groups in the re­gion,” he said.

“We’re push­ing the re­gion as a whole pack­age, from the Cairns to the Dain­tree, not just our prod­ucts.

“It’s a way the lit­tle guys can com­pete with the big boys.”

There are nearly 300 en­trants in the peo­ple’s choice award, so competition will be tough. If you want to get be­hind Lat­i­tude Re­sorts, vote at www.tel­stra­busi­nes­sawards.com.

Photo by NEIL WEAVERS

Thumbs up: Guy Bes­ley of Lat­i­tude Re­sorts

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