You’ve got Roo Mail

Port Douglas & Mossman Gazette - - NEWS - SAM SMALLBONE

JACKIE the friendly kan­ga­roo from Cow Bay will soon be hop­ping down the red car­pet af­ter star­ring in Tourism Queens­land’s dig­i­tal mar­ket­ing YouTube video “Roo Mail” which was re­leased last week.

Roo Mail pre­sen­ter, Michael Bark from the Gold Coast, in­ter­views Cow Bay res­i­dents Mick and Mandy Lilley and meets Jackie - a tamed and soft-na­tured kan­ga­roo who de­liv­ers mail to a num­ber of res­i­dents in Cow Bay.

The quirky “moc­u­men­tary” video was pro­duced by Cle­menger BBDO and Tourism Queens­land to pro­mote Queens­land’s in­cred­i­ble wildlife, scenic views and laid­back life­style by at­tract­ing view­ers through so­cial me­dia plat­forms.

“It was re­ally bizarre,” Mandy said.

“A film com­pany came up with the idea and trav­elled to Cow Bay to find two peo­ple who could pull it off, and all the lo­cals told them to find us.”

“When they con­tacted us I thought it was a prank, I thought we were on the ra­dio or some­thing,” Mick said.

“But we de­cided to go along with it for fun.”

The pro­duc­tion of Roo Mail cost $97,000 and was filmed in June in Cow Bay on the north­ern bank of the Dain­tree River.

In the video, Mick and Mandy show Mr Bark the re­gion’s best as­sets in­clud­ing the beaches, the rain­for­est, Coop­ers Creek, their pet snake Tig­ger and most im­por­tantly the friendly kan­ga­roos.

“The video is go­ing to be great for our busi­ness, Noah Val­ley Moun­tain Treks, and will be great ad­ver­tis­ing for the Dain­tree re­gion,” Mandy said.

“To be hon­est I didn’t ex­pect it to be­come so pop­u­lar.”

How­ever Mick has been in hid­ing for the past week know­ing the lo­cals will have a laugh at the Cow Bay pub.

Tourism Queens­land’s aim was to di­rect peo­ple to see more of Queens­land, par­tic­u­larly the Far North, and in­ter­act with the com­pany through so­cial net­work­ing sites in­clud­ing YouTube, Face­book and Twit­ter.

Since the video was re­leased on YouTube on Au­gust 8 it has al­ready re­ceived more than 136,000 YouTube views glob­ally to date.

Af­ter just four days the video has re­ceived more than 123 com­ments and has been “liked” by more than 3338 peo­ple.

A spokesman from Tourism Queens­land said the or­gan­i­sa­tion feels that a 30-sec­ond ad­ver­tise­ment is no longer the only way to mar­ket Queens­land and this was one av­enue to cap­ture peo­ple’s at­ten­tion.

“Roo Mail uses vi­ral mar­ket­ing tac­tics which aim to achieve cut­through in the on­line space across so­cial and blog­ging plat­forms,” he said.

To view Roo Mail visit www.­land.

Spe­cial mail ser­vice: Michael Bark with Mandy and Mick Lilley

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