You’ve got Roo Mail
JACKIE the friendly kangaroo from Cow Bay will soon be hopping down the red carpet after starring in Tourism Queensland’s digital marketing YouTube video “Roo Mail” which was released last week.
Roo Mail presenter, Michael Bark from the Gold Coast, interviews Cow Bay residents Mick and Mandy Lilley and meets Jackie - a tamed and soft-natured kangaroo who delivers mail to a number of residents in Cow Bay.
The quirky “mocumentary” video was produced by Clemenger BBDO and Tourism Queensland to promote Queensland’s incredible wildlife, scenic views and laidback lifestyle by attracting viewers through social media platforms.
“It was really bizarre,” Mandy said.
“A film company came up with the idea and travelled to Cow Bay to find two people who could pull it off, and all the locals told them to find us.”
“When they contacted us I thought it was a prank, I thought we were on the radio or something,” Mick said.
“But we decided to go along with it for fun.”
The production of Roo Mail cost $97,000 and was filmed in June in Cow Bay on the northern bank of the Daintree River.
In the video, Mick and Mandy show Mr Bark the region’s best assets including the beaches, the rainforest, Coopers Creek, their pet snake Tigger and most importantly the friendly kangaroos.
“The video is going to be great for our business, Noah Valley Mountain Treks, and will be great advertising for the Daintree region,” Mandy said.
“To be honest I didn’t expect it to become so popular.”
However Mick has been in hiding for the past week knowing the locals will have a laugh at the Cow Bay pub.
Tourism Queensland’s aim was to direct people to see more of Queensland, particularly the Far North, and interact with the company through social networking sites including YouTube, Facebook and Twitter.
Since the video was released on YouTube on August 8 it has already received more than 136,000 YouTube views globally to date.
After just four days the video has received more than 123 comments and has been “liked” by more than 3338 people.
A spokesman from Tourism Queensland said the organisation feels that a 30-second advertisement is no longer the only way to market Queensland and this was one avenue to capture people’s attention.
“Roo Mail uses viral marketing tactics which aim to achieve cutthrough in the online space across social and blogging platforms,” he said.
To view Roo Mail visit www. youtube.com/Queensland.
Special mail service: Michael Bark with Mandy and Mick Lilley