Local marketing guru opens doors on itours
THE “ideas man” from Port Douglas is introducing a new product into the ’i’ revolution to make local tourism bookings easier for global iPad and iPhone users.
Marketing master Adam Burckhardt launched his new product iTours last Wednesday, a new interactive tour brochure and booking application designed for tourists to book tours and activities with their ’i’ technology.
“It all started when we had guests up from Melbourne and we were having trouble trying to find the most popular fishing trip,” Mr Burckhardt said.
“I made a joke and said wouldn’t it be good if you could look at everyone’s ratings on your iPhone.
“The name iTours was available so we created it.”
iTours allows people to browse local tour brochures in five different languages with HD videos, consumer ratings, special offers and make bookings instantly through a secure online payment facility.
“iTours provides visitors with a better way to find and book tours and reduces costs for tour operators,” he said.
“Everyone talks about how ridiculous commission fees are these days and it’s gradually gone up from 10 per cent, and we’ve heard of up to 32.5 per cent.
“What we’re trying to say is let’s use this technology to get direct bookings, reducing the commission rates operators pay wholesalers.”
According to Mr Burckhardt, it is a national application which will be used all around Australia and network with major cities such as the Gold Coast.
Up to 100 iPads will be delivered to local hotels, resorts and cafes around Port Douglas next month to enable guests to access iTours as a guide.
“iTours is donating a percentage of the commission earned from each tour sold to the local tourism body, pretty much a third of our booking revenue is going back to local tourism for destination marketing,” Mr Burckhardt said.
“It’s a concept where everyone will benefit, instead of everyone going off and competing against each other it invites tourism operators to compete as a whole industry.
“This way everyone can make the most of this new technology.”