Lo­cal mar­ket­ing guru opens doors on itours

Port Douglas & Mossman Gazette - - NEWS - SAM SMALLBONE

THE “ideas man” from Port Dou­glas is in­tro­duc­ing a new prod­uct into the ’i’ revo­lu­tion to make lo­cal tourism book­ings eas­ier for global iPad and iPhone users.

Mar­ket­ing mas­ter Adam Bur­ck­hardt launched his new prod­uct iTours last Wed­nes­day, a new in­ter­ac­tive tour brochure and book­ing ap­pli­ca­tion de­signed for tourists to book tours and ac­tiv­i­ties with their ’i’ tech­nol­ogy.

“It all started when we had guests up from Mel­bourne and we were hav­ing trou­ble try­ing to find the most pop­u­lar fish­ing trip,” Mr Bur­ck­hardt said.

“I made a joke and said wouldn’t it be good if you could look at ev­ery­one’s rat­ings on your iPhone.

“The name iTours was avail­able so we cre­ated it.”

iTours al­lows peo­ple to browse lo­cal tour brochures in five dif­fer­ent lan­guages with HD videos, con­sumer rat­ings, spe­cial of­fers and make book­ings in­stantly through a se­cure on­line pay­ment fa­cil­ity.

“iTours pro­vides vis­i­tors with a bet­ter way to find and book tours and re­duces costs for tour op­er­a­tors,” he said.

“Ev­ery­one talks about how ridicu­lous com­mis­sion fees are these days and it’s grad­u­ally gone up from 10 per cent, and we’ve heard of up to 32.5 per cent.

“What we’re try­ing to say is let’s use this tech­nol­ogy to get di­rect book­ings, re­duc­ing the com­mis­sion rates op­er­a­tors pay whole­salers.”

Ac­cord­ing to Mr Bur­ck­hardt, it is a na­tional ap­pli­ca­tion which will be used all around Aus­tralia and net­work with ma­jor cities such as the Gold Coast.

Up to 100 iPads will be de­liv­ered to lo­cal ho­tels, re­sorts and cafes around Port Dou­glas next month to en­able guests to ac­cess iTours as a guide.

“iTours is do­nat­ing a per­cent­age of the com­mis­sion earned from each tour sold to the lo­cal tourism body, pretty much a third of our book­ing rev­enue is go­ing back to lo­cal tourism for des­ti­na­tion mar­ket­ing,” Mr Bur­ck­hardt said.

“It’s a con­cept where ev­ery­one will ben­e­fit, in­stead of ev­ery­one go­ing off and com­pet­ing against each other it in­vites tourism op­er­a­tors to com­pete as a whole in­dus­try.

“This way ev­ery­one can make the most of this new tech­nol­ogy.”

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