Tour com­mis­sions a ‘nec­es­sary evil’

Port Douglas & Mossman Gazette - - NEWS -

SKY Sa­fari sales and mar­ket­ing man­ager Za Har­richa­ran be­lieves com­mis­sions are be­com­ing a nec­es­sary evil for lo­cal tourism op­er­a­tors.

“Com­mis­sions are a big is­sue for our busi­ness be­cause a lot of money goes out the door,” she said.

“It is killing the tourism in­dus­try be­cause peo­ple are mak­ing book­ings to get the high com­mis­sions rather than fo­cus­ing on book­ing the right tour for the con­sumer.

“It’s about time guests are matched with a tour ex­pe­ri­ence that suits their re­quire­ments rather than who pays a higher com­mis­sion.”

Ac­cord­ing to Ms Har­richa­ran, Sky Sa­fari cur­rently pays a 15 per cent com­mis­sion for he­li­copter tours which cal­cu­lates to over $200 per book­ing made.

“Peo­ple need to re­alise it is about the quan­tity of book­ings made not the higher com­mis­sion,” she said.

“ We have re­fused to pay 25 per cent or more and web­sites have threat­ened to take our brochure off­line.

“My busi­ness has been pulled off all the ma­jor ho­tels in Cairns and Port Dou­glas as we refuse to pay 25 per cent, even though my prod­uct would be very suited to their web­sites.”

The new prod­uct, iTours, is very ap­peal­ing to the Sky Sa­fari com­pany as it of­fers a new ap­proach to book­ings and re­duces the com­mis­sion rates.

“Per­son­ally, new tech­nolo­gies will be the way for­ward for our busi­ness be­cause con­sumers are be­com­ing tech­nol­ogy savvy,” she said.

“I be­lieve a lot more peo­ple are do­ing their re­search on­line and lis­ten­ing to rec­om­men­da­tions from lo­cals be­fore they book a tour.

“ What­ever hap­pened to tourism op­er­a­tors work­ing to­gether to sell the des­ti­na­tion, and of­fer tourists a fan­tas­tic ex­pe­ri­ence? Book­ings should be made on good ser­vices not the prices of com­mis­sion.”

Feel­ing it: tour op­er­a­tor Sky Sa­fari

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