Jorja, a real life man­nequin

Port Douglas & Mossman Gazette - - NEWS - SAM SMALLBONE

SHE’S got the look, and every­one wants it.

At­ti­tude’s re­tail as­sis­tant man­ager Jorja Ne­wham is sell­ing clothes off the rack by sell­ing the out­fit she wears to work.

The stylish 19-year-old has only been work­ing in the re­tail in­dus­try for a year and is catch­ing the eye of lo­cals and tourists as they walk past the cloth­ing store.

Cus­tomers have bought Jorja’s full out­fit twice in the last week, and half-adozen more have fol­lowed her trend in the past.

“Some peo­ple say, ’I don’t think it will look good on me’, but when they try the out­fit on they fall in love with it and end up buy­ing it,” Ms Ne­wham said.

“You never know un­til you try it on.”

Ms Ne­wham says her tech­nique is to look at the cus­tomer’s out­fit, find cloth­ing in the store that would suit them and also find out­fits that are dif­fer­ent from what they are use to.

“I think it’s quite easy to sell clothes,” she said

“In say­ing that I like to of­fer them cloth­ing they haven’t tried be­fore and get them out­side of their com­fort zone and try some­thing dif­fer­ent in their wardrobe.”

Not only is she sell­ing the clothes, she’s also build­ing re­la­tion­ships with lo­cals and tourists and the com­pany.

“If some­thing looks aw­ful in some­thing I will tell them, be­cause then they can trust me and of course I’m not go­ing to let them go out look­ing like a potato sack,” she said.

Her pas­sion for fash­ion has driven her to work in re­tail and she hopes to one day open her very own fash­ion store.

“Re­tail is a fun job and I love the clothes,” she said.

“I want to work in fash­ion and start a styling course in Bris­bane.”

Un­til then she plans to help lo­cals and tourists feel like celebri­ties when buy­ing the per­fect out­fit – even if it is the one she has on.

Photo by NEIL WEAVERS

Fash­ion savvy: Maia McGrath with Jorja Ne­wham from At­ti­tudes wear­ing Ra­tion Line camis and Prato jack­ets

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