Jorja, a real life mannequin
SHE’S got the look, and everyone wants it.
Attitude’s retail assistant manager Jorja Newham is selling clothes off the rack by selling the outfit she wears to work.
The stylish 19-year-old has only been working in the retail industry for a year and is catching the eye of locals and tourists as they walk past the clothing store.
Customers have bought Jorja’s full outfit twice in the last week, and half-adozen more have followed her trend in the past.
“Some people say, ’I don’t think it will look good on me’, but when they try the outfit on they fall in love with it and end up buying it,” Ms Newham said.
“You never know until you try it on.”
Ms Newham says her technique is to look at the customer’s outfit, find clothing in the store that would suit them and also find outfits that are different from what they are use to.
“I think it’s quite easy to sell clothes,” she said
“In saying that I like to offer them clothing they haven’t tried before and get them outside of their comfort zone and try something different in their wardrobe.”
Not only is she selling the clothes, she’s also building relationships with locals and tourists and the company.
“If something looks awful in something I will tell them, because then they can trust me and of course I’m not going to let them go out looking like a potato sack,” she said.
Her passion for fashion has driven her to work in retail and she hopes to one day open her very own fashion store.
“Retail is a fun job and I love the clothes,” she said.
“I want to work in fashion and start a styling course in Brisbane.”
Until then she plans to help locals and tourists feel like celebrities when buying the perfect outfit – even if it is the one she has on.
Fashion savvy: Maia McGrath with Jorja Newham from Attitudes wearing Ration Line camis and Prato jackets