Business opts for Gen-y tech-know
IN A sign that online savvy Generation Y is increasingly taking over the workplace, a Port Douglas company is harnessing the technological expertise of a 19-year-old.
Port Douglas based Back Country Bliss Adventures has recruited 19-year-old Ben Herbert as their marketing representative to help give the business the edge required to compete in the online market.
“I look after social networking and trying to get the new logo integrated into the whole business,” Mr Herbert said.
“I know how to use the new technologies and get the most out of them.”
Recent research suggests that within three years a third of all workers will be Gen-Y (born 1979-1990) and will become an asset to their employees by helping to bring all businesses into the technological age.
The research, which refers to Gen-Ys as Millennials, has labelled the generation “digital natives” due to the fact they are comfortable with technology and have been exposed to technology from a young age.
“We are learning more about technology every day and while we are learning, Gen-X are trying to take a step back to catch up - we teach them the new technologies and keep them up to date,” Mr Herbert said.
But female Gen-Ys will be the ones to look out for, combining their technological skills with their multi-tasking skills, the study found.
“Multitasking is still a female thing, at university the majority of my classes are dominated by females, they are taking over,” Mr Herbert said.