Busi­ness opts for Gen-y tech-know

Port Douglas & Mossman Gazette - - NEWS - AN­GELIQUE PAT­TER­SON

IN A sign that on­line savvy Gen­er­a­tion Y is in­creas­ingly tak­ing over the work­place, a Port Dou­glas com­pany is har­ness­ing the tech­no­log­i­cal ex­per­tise of a 19-year-old.

Port Dou­glas based Back Coun­try Bliss Ad­ven­tures has re­cruited 19-year-old Ben Her­bert as their mar­ket­ing rep­re­sen­ta­tive to help give the busi­ness the edge re­quired to com­pete in the on­line mar­ket.

“I look after so­cial net­work­ing and try­ing to get the new logo in­te­grated into the whole busi­ness,” Mr Her­bert said.

“I know how to use the new tech­nolo­gies and get the most out of them.”

Re­cent re­search sug­gests that within three years a third of all work­ers will be Gen-Y (born 1979-1990) and will be­come an as­set to their em­ploy­ees by help­ing to bring all busi­nesses into the tech­no­log­i­cal age.

The re­search, which refers to Gen-Ys as Mil­len­ni­als, has la­belled the gen­er­a­tion “dig­i­tal na­tives” due to the fact they are com­fort­able with tech­nol­ogy and have been ex­posed to tech­nol­ogy from a young age.

“We are learn­ing more about tech­nol­ogy ev­ery day and while we are learn­ing, Gen-X are try­ing to take a step back to catch up - we teach them the new tech­nolo­gies and keep them up to date,” Mr Her­bert said.

But fe­male Gen-Ys will be the ones to look out for, com­bin­ing their tech­no­log­i­cal skills with their multi-task­ing skills, the study found.

“Mul­ti­task­ing is still a fe­male thing, at univer­sity the ma­jor­ity of my classes are dom­i­nated by fe­males, they are tak­ing over,” Mr Her­bert said.

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