Good times will re­turn

Port Douglas & Mossman Gazette - - FEEDBACK -

I AM cur­rently on a hol­i­day in lovely Port Dou­glas with my fam­ily stay­ing with Julie and Gavin at The Queens­lan­der, and wish to ap­plaud the ini­tia­tives to rein­vig­o­rate lo­cal busi­ness, which is my line of work in south­ern New South Wales.

This is my sec­ond visit dur­ing im­prov­ing times in my re­gion, which is a stark con­trast to the busi­ness cli­mate at home dur­ing my first time.

It was - un­known to us but thank­fully - the cul­mi­na­tion of a decade-long drought, which had closed shops, re­duced em­ploy­ment and con­stricted op­por­tu­ni­ties for growth.

When we toured the Dain­tree, our guide apol­o­gised for the dry con­di­tions due to lack of rain, which caused much laugh­ter with my fam­ily.

I con­grat­u­late the Port Dou­glas Cham­ber of Com­merce for tak­ing this op­por­tu­nity of­fered by the Mel­bourne Busi­ness School, and the Gazette for sup­port­ing them.

There is help avail­able like this, which is will­ingly given, with­out any threat from com­peti­tors, or need for sus­pi­cion of the of­fer.

Talk­ing to other lo­ca­tions in sim­i­lar sit­u­a­tions to see what worked for them is an­other idea, rather than try­ing to rein­vent the wheel.

This is the ap­proach to take to any down­turn, which will hap­pen on a reg­u­lar ba­sis no mat­ter how hard any­one works.

Mar­kets change, de­mo­graph­ics shift, pre­ferred in­for­ma­tion sources evolve with the dig­i­tal econ­omy, the list goes on.

In busi­ness, things also go wrong - cli­mate con­di­tions vary, global eco­nomic is­sues bite, dol­lar value in­ter­na­tion­ally shifts etc - so things must be rein­vig­o­rated reg­u­larly.

I see this ac­tion by the Port Cham­ber as stand­ing up again (and again), dust­ing off and chang­ing to meet the pre­vail­ing busi­ness environment.

Good times are re­turn­ing in my home re­gion with new shops open­ing, busi­nesses in­creas­ing their work­forces, and con­fi­dence grow­ing, and I see this hap­pen­ing in Port again, to quote Gazette man­ag­ing editor Greg Mclean, “if op­er­a­tors can hang in a lit­tle bit longer”.

Port Dou­glas is a won­der­ful place to pro­mote, so equa­tion of suc­cess al­ready has a ma­jor part in place.

More power to all of you, and the best of luck in the fu­ture, and if as­sis­tance from “far south NSW” can as­sist, please don’t hes­i­tate to ask.

Tough times: there is light at the end of the tun­nel

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