Good times will return
I AM currently on a holiday in lovely Port Douglas with my family staying with Julie and Gavin at The Queenslander, and wish to applaud the initiatives to reinvigorate local business, which is my line of work in southern New South Wales.
This is my second visit during improving times in my region, which is a stark contrast to the business climate at home during my first time.
It was - unknown to us but thankfully - the culmination of a decade-long drought, which had closed shops, reduced employment and constricted opportunities for growth.
When we toured the Daintree, our guide apologised for the dry conditions due to lack of rain, which caused much laughter with my family.
I congratulate the Port Douglas Chamber of Commerce for taking this opportunity offered by the Melbourne Business School, and the Gazette for supporting them.
There is help available like this, which is willingly given, without any threat from competitors, or need for suspicion of the offer.
Talking to other locations in similar situations to see what worked for them is another idea, rather than trying to reinvent the wheel.
This is the approach to take to any downturn, which will happen on a regular basis no matter how hard anyone works.
Markets change, demographics shift, preferred information sources evolve with the digital economy, the list goes on.
In business, things also go wrong - climate conditions vary, global economic issues bite, dollar value internationally shifts etc - so things must be reinvigorated regularly.
I see this action by the Port Chamber as standing up again (and again), dusting off and changing to meet the prevailing business environment.
Good times are returning in my home region with new shops opening, businesses increasing their workforces, and confidence growing, and I see this happening in Port again, to quote Gazette managing editor Greg Mclean, “if operators can hang in a little bit longer”.
Port Douglas is a wonderful place to promote, so equation of success already has a major part in place.
More power to all of you, and the best of luck in the future, and if assistance from “far south NSW” can assist, please don’t hesitate to ask.
Tough times: there is light at the end of the tunnel